Customer Insights Blog

TV Drama Affinity Rankings Jan - June 2018

Crime shows and thrillers. Sci-fi and dystopian fantasies. Of more than 200 TV dramas that premiered during the first half of 2018, which shows bring out the fanatic fans? Cubeyou's inaugural Affinity Rankings show that The Bold TypeThe Fosters and 13 Reasons Why enjoy the strongest interest among women 18-49, whereas Into The Badlands, The Flash and The Expanse rank highest among men 18-49.

Posted by Cubeyou Marketing on Oct 12, 2018 6:29:27 AM
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Topics: Report, Media

Customer Profile: Under Armour Basketball

Under Armour is a sportswear company with one of our favorite taglines: “Everything here is built to make you better.” The company’s CEO is Kevin Plank, a former University of Maryland football player who has made it clear that his goal is to dethrone Nike as the world’s top retail sports brand. Under Armour has a shot – even though Nike still makes 10 times as many sales, Under Armour is growing three times as fast. Last year, Under Armour won Ad Age’s 2014 Marketer of the Year award for its “I Will What I Want” women’s campaign, which finally allowed them to expand their appeal across gender lines.

Posted by Lauren on Oct 28, 2015 4:30:00 AM
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Topics: Report, Customer Analysis

Pitch Brief: Heinz Ketchup is looking for a New Content Agency

OVERVIEW

Currently, Kraft Heinz is reviewing its creative accounts with an eye to cutting costs - and the company is actively looking for agencies to come up with creative marketing ideas (while the work itself will be outsourced to production houses). Most likely, this review will involve Heinz's incumbent agencies:  McGarryBowen, Leo Burnett, Taxi, CP&B, Cramer-Krasselt and David.

Posted by Max on Oct 23, 2015 5:45:00 AM
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Topics: Report, Customer Analysis, Market Analysis

Audience Analysis: Patagonia Consumer in the US

Surfing, mountain climbing, skiing, fishing, kayaking in the wilderness - the Patagonia brand lives and breaths passion for the outdoors. Not surprisingly, so do its customers. Patagonia isn't one of those brands that pays lip-service to the outdoors while selling to plaid-clad hipsters. Their customers really are the people who are scaling sheer cliff faces and tearing down snowy hillsides at one-hundred miles per hour.  

Posted by Lauren on Oct 14, 2015 9:47:26 AM
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Topics: Report, Customer Analysis