Customer Insights Blog

Social Fans vs. Buyers. What Gives?

Despite marketers' enormous efforts spent on engaging with consumers on social media, there has been very little data about how this translates into real-world product purchase and consumption. How do you correlate consumer interests online to what really matters: product purchase and consumption?

Posted by Cubeyou Marketing on Jul 19, 2018 10:59:11 AM
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Topics: Knowledge

The Data-Driven Father’s Day Gift Guide

With Father’s Day right around the corner, the pressure is on to find a gift that your dad will actually want. If you’re like the rest of us, this is no easy task.

Posted by Cubeyou Marketing on Jun 15, 2018 5:06:48 PM
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Topics: Knowledge, Infographic, Segmentation Analysis

Pitch Brief: Hyatt & The High-End Traveler

Hyatt has announced a global review for all 12 of its brands around the world, following an announcement that it has eliminated its CMO position altogether. Change is in the air, but the hotel company’s direction is clear - their strategy is to attract the high-end traveler by expanding their wellness offerings.

Posted by Max on Mar 6, 2018 4:16:40 AM
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Topics: Knowledge, Infographic, New Business Pitch

Subway Meets Millennials Hungry for Healthy Fast Food

Unlike most other fast food chains, Subway doesn’t target young men who are unfathomably able to down entire buckets of chicken and absorb multiple BBQ bacon cheeseburgers without showing any ill effects. Subway has, at least for the past two decades, been the fast food chain for the health conscious.

That has not changed.

Posted by Max on Aug 21, 2017 7:00:00 PM
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Topics: Knowledge, Infographic, New Business Pitch

LEGO’s Evolution meets Generation Z

Sixty-three percent of American shoppers agree: Toys aren’t just for kids - they can be for adults too. One group of young adults, in particular, may be the next target of LEGO, the building-block game and (increasingly) multimedia powerhouse.

Posted by Max on Jul 18, 2017 5:13:00 AM
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Topics: Knowledge, Infographic, New Business Pitch

Millennial Hispanics Might be the Key to Sprint’s Comeback

Verizon is king of the wireless market, holding just shy of 35% of market share. AT&T is nipping at its heels at 32%. T-Mobile is about half of that, and in this bar-chart family picture, Sprint looks like the baby of the bunch.

Posted by Max on Jan 30, 2017 6:00:00 AM
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Topics: Knowledge, Infographic, New Business Pitch

Pitch Brief: Lowe’s Takes on the Millennial Market

Lowe’s, the home improvement retail giant, has launched its first media agency review in more than a decade, and their recent marketing efforts may indicate why: They need to effectively reach the older millennial demographic.

Posted by Max on Oct 25, 2016 4:41:40 AM
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Topics: Knowledge, Infographic, New Business Pitch

Meet the Fast Food Chicken Consumers – Can KFC Re-Colonelize Them?


Crispy, salty, and crunchy in all the right places, fried chicken is one of the great American comfort foods. Unsurprisingly, fast food chains have been springing up for more than 70 years to serve the chicken-loving public.

Posted by Max on Sep 28, 2016 5:20:00 AM
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Topics: Knowledge, Infographic, New Business Pitch

Meet the Millennial Craft Beer Lovers - Does Shock Top Have a Chance?

Our new Pitch Brief for Shock Top combines with an in-depth look into the minds (and refrigerators) of Millennial Craft Beer Lovers. The question is: Can the Anheuser-Busch brand win them over?

Posted by Max on Sep 8, 2016 6:30:00 AM
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Topics: Knowledge, Infographic, New Business Pitch

7 Stats you didn't know about New Business Pitching

In Q4 2015 we ran an extensive research on how the new business pitching scene has changed in the past few year. Here is what we learned.

Posted by Fede on Feb 23, 2016 6:39:00 AM
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Topics: Knowledge, Webinar

Do Millennials Strive for a Healthy Lifestyle? YES but only the older segment 25-34

Numerous studies, as well as anecdotal evidence, have shown that the concept of a “healthy lifestyle” changes with each generation.The Greatest Generation and their Baby Boomer offspring tend to associate health with vitamins and regular medical care.

Posted by Fede on Dec 9, 2015 5:00:00 AM
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Topics: Knowledge, Ebook

5 Insights into Millennial Consumers That Will Make You Rethink your Strategies

Millennials the second-most studied generation in the history of the world – second only to their parents, the Baby Boomers. And, thanks to their Booming parents, they’re also one of the largest generations in history, and right now they are entering their prime spending years in droves. The Millennial market is 80 million strong with annual purchasing power of more than $200 billion. This is the generation that will dictate how we buy and sell for the next several decades, and they come with a lengthy list of demands.

Posted by Lauren on Nov 10, 2015 4:00:00 AM
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Topics: Knowledge

Using Google Analytics Audience Data & Why Affinity is the Future of Search

Have you checked Google Analytics lately? If it’s been awhile since you’ve delved into your data (at least on that platform), you may be surprised at how Google has grown. Now Google Analytics can tell you much more about your audience than how many unique views you’ve gained in a month. They’ve expanded into more detailed demographic information with their Audience data.

Posted by Lauren on Sep 24, 2015 5:30:00 AM
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Topics: Knowledge

The Top 3 Differences Between B2C and B2B Customer Personas

Business-to-business and business-to-consumer marketing strategies have much in common. After all, whether you want to attract a business client or a consumer, you’re still ultimately trying to communicate with a person. That person has goals, problems and hopes, which a strong marketing strategy should tap into. However, the fundamental difference lies in how that person makes his or her final decision.

Posted by Nick on Sep 16, 2015 10:30:00 PM
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Topics: Knowledge