Subaru and pet lovers. Bud Light and Game of Thrones fanatics. IHOP and burger fans. This educational webinar explores how to apply psychographic data and interest-based audience segmentation to develop more accurate personas and make the right marketing decisions.
The availability of vast online social interaction data and the emergence of A.I. have changed the way marketers create target personas. Innovative marketers like Subaru are increasingly moving away from pure demographic-based targeting to focus deeper into their consumers’ mindsets, passion points and motivations:
Psychographic Persona Insights — Subaru and Juicy Couture
Co-branding Insights — Bud Light
Interest Targeting Insights — IHOP
Spokesperson/Influencer Insights — Weight Watchers and DJ Khaled
Psychographic Segmentation Insights — NBC Sports 2018 Winter Olympics
Want to learn how to apply the psychographic and interest data to create richer target personas? Watch this 30-min educational webinar.
About Your Presenter: Roman Golubov is Senior Marketing Manager at Cubeyou. Previously, he was Brand Manager for Philips Hue and also held various consumer marketing roles at Samsung Electronics.