Customer Insights Blog

Max

Recent Posts

Pitch Brief: Hyatt & The High-End Traveler

Hyatt has announced a global review for all 12 of its brands around the world, following an announcement that it has eliminated its CMO position altogether. Change is in the air, but the hotel company’s direction is clear - their strategy is to attract the high-end traveler by expanding their wellness offerings.

Posted by Max on Mar 6, 2018 4:16:40 AM
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Topics: Knowledge, Infographic, New Business Pitch

Subway Meets Millennials Hungry for Healthy Fast Food

Unlike most other fast food chains, Subway doesn’t target young men who are unfathomably able to down entire buckets of chicken and absorb multiple BBQ bacon cheeseburgers without showing any ill effects. Subway has, at least for the past two decades, been the fast food chain for the health conscious.

That has not changed.

Posted by Max on Aug 21, 2017 7:00:00 PM
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Topics: Knowledge, Infographic, New Business Pitch

LEGO’s Evolution meets Generation Z

Sixty-three percent of American shoppers agree: Toys aren’t just for kids - they can be for adults too. One group of young adults, in particular, may be the next target of LEGO, the building-block game and (increasingly) multimedia powerhouse.

Posted by Max on Jul 18, 2017 5:13:00 AM
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Topics: Knowledge, Infographic, New Business Pitch

Millennial Hispanics Might be the Key to Sprint’s Comeback

Verizon is king of the wireless market, holding just shy of 35% of market share. AT&T is nipping at its heels at 32%. T-Mobile is about half of that, and in this bar-chart family picture, Sprint looks like the baby of the bunch.

Posted by Max on Jan 30, 2017 6:00:00 AM
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Topics: Knowledge, Infographic, New Business Pitch

Pitch Brief: Lowe’s Takes on the Millennial Market

Lowe’s, the home improvement retail giant, has launched its first media agency review in more than a decade, and their recent marketing efforts may indicate why: They need to effectively reach the older millennial demographic.

Posted by Max on Oct 25, 2016 4:41:40 AM
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Topics: Knowledge, Infographic, New Business Pitch

Meet the Fast Food Chicken Consumers – Can KFC Re-Colonelize Them?


Crispy, salty, and crunchy in all the right places, fried chicken is one of the great American comfort foods. Unsurprisingly, fast food chains have been springing up for more than 70 years to serve the chicken-loving public.

Posted by Max on Sep 28, 2016 5:20:00 AM
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Topics: Knowledge, Infographic, New Business Pitch

Meet the Millennial Craft Beer Lovers - Does Shock Top Have a Chance?

Our new Pitch Brief for Shock Top combines with an in-depth look into the minds (and refrigerators) of Millennial Craft Beer Lovers. The question is: Can the Anheuser-Busch brand win them over?

Posted by Max on Sep 8, 2016 6:30:00 AM
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Topics: Knowledge, Infographic, New Business Pitch

Pitch Brief: Heinz Ketchup is looking for a New Content Agency

OVERVIEW

Currently, Kraft Heinz is reviewing its creative accounts with an eye to cutting costs - and the company is actively looking for agencies to come up with creative marketing ideas (while the work itself will be outsourced to production houses). Most likely, this review will involve Heinz's incumbent agencies:  McGarryBowen, Leo Burnett, Taxi, CP&B, Cramer-Krasselt and David.

Posted by Max on Oct 23, 2015 5:45:00 AM
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Topics: Report, Customer Analysis, Market Analysis