Customer Insights Blog

Lauren

Recent Posts

5 Insights into Millennial Consumers That Will Make You Rethink your Strategies

Millennials the second-most studied generation in the history of the world – second only to their parents, the Baby Boomers. And, thanks to their Booming parents, they’re also one of the largest generations in history, and right now they are entering their prime spending years in droves. The Millennial market is 80 million strong with annual purchasing power of more than $200 billion. This is the generation that will dictate how we buy and sell for the next several decades, and they come with a lengthy list of demands.

Posted by Lauren on Nov 10, 2015 4:00:00 AM
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Topics: Knowledge

Customer Profile: Under Armour Basketball

Under Armour is a sportswear company with one of our favorite taglines: “Everything here is built to make you better.” The company’s CEO is Kevin Plank, a former University of Maryland football player who has made it clear that his goal is to dethrone Nike as the world’s top retail sports brand. Under Armour has a shot – even though Nike still makes 10 times as many sales, Under Armour is growing three times as fast. Last year, Under Armour won Ad Age’s 2014 Marketer of the Year award for its “I Will What I Want” women’s campaign, which finally allowed them to expand their appeal across gender lines.

Posted by Lauren on Oct 28, 2015 4:30:00 AM
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Topics: Report, Customer Analysis

Audience Analysis: Patagonia Consumer in the US

Surfing, mountain climbing, skiing, fishing, kayaking in the wilderness - the Patagonia brand lives and breaths passion for the outdoors. Not surprisingly, so do its customers. Patagonia isn't one of those brands that pays lip-service to the outdoors while selling to plaid-clad hipsters. Their customers really are the people who are scaling sheer cliff faces and tearing down snowy hillsides at one-hundred miles per hour.  

Posted by Lauren on Oct 14, 2015 9:47:26 AM
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Topics: Report, Customer Analysis

Audience Analysis: Old Navy's Consumer in the US

The newest “new face” of Old Navy is Julia Louis-Dreyfus, at least after Amy Poehler took her beautiful face elsewhere. And, if you go by the demographics of the clothing brand’s recent spokeswomen as any indication, Old Navy’s target audience should be between 44 (Poehler) and 54 (Dreyfus) years of age, female, and fans of comedy. But you know what they say about assumptions – they don’t fit very well in skinny jeans. So we took a deep dive into the consumers of Old Navy to see who they are, where they live, what they like, and who they look to for lifestyle inspiration.

Posted by Lauren on Oct 7, 2015 4:00:00 AM
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Topics: Infographic, Customer Analysis

Using Google Analytics Audience Data & Why Affinity is the Future of Search

Have you checked Google Analytics lately? If it’s been awhile since you’ve delved into your data (at least on that platform), you may be surprised at how Google has grown. Now Google Analytics can tell you much more about your audience than how many unique views you’ve gained in a month. They’ve expanded into more detailed demographic information with their Audience data.

Posted by Lauren on Sep 24, 2015 5:30:00 AM
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Topics: Knowledge

Customer Profile: Mike, a GoPro fan living on the West Coast

Meet Mike.

Mike lives in Los Angeles, or Portland, or Seattle and makes a decent income of $40-$70,000 a year. He’s still paying off some student debt from college, and he’s still looking for that special someone.

Posted by Lauren on Aug 13, 2015 10:30:00 PM
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Topics: Infographic