Customer Insights Blog

TV Drama Affinity Rankings Jan - June 2018

Crime shows and thrillers. Sci-fi and dystopian fantasies. Of more than 200 TV dramas that premiered during the first half of 2018, which shows bring out the fanatic fans? Cubeyou's inaugural Affinity Rankings show that The Bold TypeThe Fosters and 13 Reasons Why enjoy the strongest interest among women 18-49, whereas Into The Badlands, The Flash and The Expanse rank highest among men 18-49.

Posted by Cubeyou Marketing on Oct 12, 2018 6:29:27 AM
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Topics: Report, Media

Pitch Brief: Church & Dwight

OVERVIEW

After a relationship with WPP’s Maxus that has lasted for about 10 years, Church & Dwight Co., the leading U.S. producer of baking soda and the company behind ARM & HAMMER, Trojan, Nair and Oxi Clean, is reviewing its media agency business.

Posted by Max on Nov 13, 2015 4:00:00 AM
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Topics: Report, Customer Analysis, Market Analysis

Pitch Brief: Autotrader.com Content Work Project

OVERVIEW

This month, online car marketplace AutoTrader, which has been working with MDC Partners’ Doner for more than 16 years, issued an RFP seeking a new creative agency. A spokesperson from AutoTrader told adweek.com that the company isn’t looking for an Agency Of Record but simply a partner for an upcoming campaign since the company is “constantly reevaluating partnerships for new perspectives and fresh thinking.” Do you have a new perspective? If so, we might be able to help you get a fresh take on AutoTrader - through its customer data.

Posted by Max on Nov 6, 2015 4:00:00 AM
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Topics: Report, Customer Analysis, Market Analysis

Pitch Brief: Playstation Vue Content Work Project

OVERVIEW

Just five months after PlayStation tapped Johannes Leonardo to market its Vue service, the company is holding another review for creative work. While it seems a little soon (Johaness Leonardo’s first TV spot only appeared in June), apparently the pitch Johanness Leonardo won was just for the product launch. Now the brand’s review is aimed at finding ideas for the next phase of marketing as Vue aims to expand. Vue faces stiff competition from Netflix, Hulu, and Amazon Instant Video. It’s going to take an expertly targeted marketing effort to break into those ranks.

Posted by Max on Oct 30, 2015 4:00:00 AM
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Topics: Report, Customer Analysis, Market Analysis

Customer Profile: Under Armour Basketball

Under Armour is a sportswear company with one of our favorite taglines: “Everything here is built to make you better.” The company’s CEO is Kevin Plank, a former University of Maryland football player who has made it clear that his goal is to dethrone Nike as the world’s top retail sports brand. Under Armour has a shot – even though Nike still makes 10 times as many sales, Under Armour is growing three times as fast. Last year, Under Armour won Ad Age’s 2014 Marketer of the Year award for its “I Will What I Want” women’s campaign, which finally allowed them to expand their appeal across gender lines.

Posted by Lauren on Oct 28, 2015 4:30:00 AM
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Topics: Report, Customer Analysis

Pitch Brief: Heinz Ketchup is looking for a New Content Agency

OVERVIEW

Currently, Kraft Heinz is reviewing its creative accounts with an eye to cutting costs - and the company is actively looking for agencies to come up with creative marketing ideas (while the work itself will be outsourced to production houses). Most likely, this review will involve Heinz's incumbent agencies:  McGarryBowen, Leo Burnett, Taxi, CP&B, Cramer-Krasselt and David.

Posted by Max on Oct 23, 2015 5:45:00 AM
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Topics: Report, Customer Analysis, Market Analysis

Audience Analysis: Kate Spade Saturday

Kate Spade & Company, the (primarily) women’s clothing brand, did fairly well in 2014 with net sales up by 40 percent. CEO Craig Leavitt was optimistic about growth, saying “we see a clear path to becoming a four billion dollar business at retail.”  

Posted by Lauren on Oct 21, 2015 4:00:00 AM
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Topics: Report, Customer Analysis

Audience Analysis: Patagonia Consumer in the US

Surfing, mountain climbing, skiing, fishing, kayaking in the wilderness - the Patagonia brand lives and breaths passion for the outdoors. Not surprisingly, so do its customers. Patagonia isn't one of those brands that pays lip-service to the outdoors while selling to plaid-clad hipsters. Their customers really are the people who are scaling sheer cliff faces and tearing down snowy hillsides at one-hundred miles per hour.  

Posted by Lauren on Oct 14, 2015 9:47:26 AM
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Topics: Report, Customer Analysis

Pitch Brief: Dannon is looking for a new Content  Agency

OVERVIEW

Dannon is currently inviting agencies to pitch for content creation projects, in an effort to “get to know” potential agency partners and identify the best for future brand projects. In a recent email sent from a Dannon spokesperson to adage.com, the yogurt brand says it’s “Looking at a diverse list of agencies that have strengths in areas including digital strategy, social and content creation."

Posted by Max on Oct 8, 2015 5:00:00 AM
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Topics: Report, Market Analysis

Combophotos: Could They Work As Advertisements?

Advertisers are always pushing the limits in advertisements in order to grab attention, but in this age of content saturation, they’re not the only ones. If you want to carve out a piece of the online audience for your very own, you have to do something different.

Posted by Max on Sep 1, 2015 10:30:00 PM
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Topics: Report

How Samsung engages young parents with its new “Wash Happy” campaign

What do you think about when you envision a washing machine? Work? Chores? Boring tasks you’d rather not do? All of the above, most likely. Who wants to buy something that represents one more thing on an already lengthy to-do list?

Posted by Nick on Aug 18, 2015 10:30:00 PM
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Topics: Report

The Surprising Allure of Old Spice's Muscle Surprise Campaign


Old Spice. It’s been the butt of jokes for years in stand up, television and movies. In 2001, a line from John Cusack’s rom-com Serendipity went like this:

Jonathan: Maybe I am just getting cold feet.

Dean: I'm telling you right now British women do not age well. Eight years ago she was a luscious treat, you know, she probably looked like, you know, Baby Spice, now she could look like...

Jonathan: Old Spice.

Posted by Max on Aug 4, 2015 10:30:00 PM
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Topics: Report

Adobe Photoshop’s Murder Mystery Campaign


When the question is “Whodunnit” best in recent advertising - the answer would have to be Photoshop.
Last Halloween, Adobe launched the “Photoshop Murder Mystery” campaign with the goal of increasing brand affinity among its fans and users.

Posted by Lauren on Jul 23, 2015 10:30:00 PM
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Topics: Report

How craftsman tools campaigned to be worth bragging about

The Big Fish story is a nearly universal experience propagated by dads everywhere. They’re not always about fish, of course, but tall tales handed down from father to child become family stories told around the dinner table every Thanksgiving. They’re part of the fabric of American life.

As are power tools. Or, at least, that is the impression we get from Craftsman’s Father’s Day 2015 campaign. These are the tools you can build a story around.

Posted by Nick on Jul 16, 2015 10:30:00 PM
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Topics: Report

Sweat or tears - which make-up brand got it right?

L’Oreal and Bobbi Brown both came out with non-traditional campaigns to advertise their waterproof Mascaras - which approach worked best?

For decades, the cosmetic industry’s advertising has predictably depicted models and movie stars with perfect skin (and perfect lighting) sharing their beauty “secrets.”

Posted by Max on Jul 8, 2015 10:30:00 PM
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Topics: Report