CUSTOMER INSIGHTS BLOG

Pitch Brief: Church & Dwight

OVERVIEW

After a relationship with WPP’s Maxus that has lasted for about 10 years, Church & Dwight Co., the leading U.S. producer of baking soda and the company behind ARM & HAMMER, Trojan, Nair and Oxi Clean, is reviewing its media agency business.

Posted by Max on Nov 13, 2015 4:00:00 AM
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Topics: Report, Customer Analysis, Market Analysis

Pitch Brief: Autotrader.com Content Work Project

OVERVIEW

This month, online car marketplace AutoTrader, which has been working with MDC Partners’ Doner for more than 16 years, issued an RFP seeking a new creative agency. A spokesperson from AutoTrader told adweek.com that the company isn’t looking for an Agency Of Record but simply a partner for an upcoming campaign since the company is “constantly reevaluating partnerships for new perspectives and fresh thinking.” Do you have a new perspective? If so, we might be able to help you get a fresh take on AutoTrader - through its customer data.

Posted by Max on Nov 6, 2015 4:00:00 AM
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Topics: Report, Customer Analysis, Market Analysis

Pitch Brief: Playstation Vue Content Work Project

OVERVIEW

Just five months after PlayStation tapped Johannes Leonardo to market its Vue service, the company is holding another review for creative work. While it seems a little soon (Johaness Leonardo’s first TV spot only appeared in June), apparently the pitch Johanness Leonardo won was just for the product launch. Now the brand’s review is aimed at finding ideas for the next phase of marketing as Vue aims to expand. Vue faces stiff competition from Netflix, Hulu, and Amazon Instant Video. It’s going to take an expertly targeted marketing effort to break into those ranks.

Posted by Max on Oct 30, 2015 4:00:00 AM
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Topics: Report, Customer Analysis, Market Analysis

Pitch Brief: Heinz Ketchup is looking for a New Content Agency

OVERVIEW

Currently, Kraft Heinz is reviewing its creative accounts with an eye to cutting costs - and the company is actively looking for agencies to come up with creative marketing ideas (while the work itself will be outsourced to production houses). Most likely, this review will involve Heinz's incumbent agencies:  McGarryBowen, Leo Burnett, Taxi, CP&B, Cramer-Krasselt and David.

Posted by Max on Oct 23, 2015 5:45:00 AM
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Topics: Report, Customer Analysis, Market Analysis

H&M’s New #SelectedByBeckham Campaign

For H&M’s new autumn collection, the brand launched the “#SelectedByBeckham” campaign, starring its long-running brand ambassador David Beckham, alongside comedian Kevin Hart. In the nearly 7-minute long film, Hart inserts himself into Beckham’s life, mirroring Beckam’s every move (much to Beckham’s dismay), in order to prepare for the lead role in the David Beckham’s fictional biopic, I Beckham.

Posted by Lauren on Oct 22, 2015 4:00:00 AM
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Topics: Infographic, Video, Market Analysis

Pitch Brief: Dannon is looking for a new Content  Agency

OVERVIEW

Dannon is currently inviting agencies to pitch for content creation projects, in an effort to “get to know” potential agency partners and identify the best for future brand projects. In a recent email sent from a Dannon spokesperson to adage.com, the yogurt brand says it’s “Looking at a diverse list of agencies that have strengths in areas including digital strategy, social and content creation."

Posted by Max on Oct 8, 2015 5:00:00 AM
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Topics: Report, Market Analysis

State by State: Dream Cars, Bitchin’ Rides & America’s Favorite Car

Driving through wealthy neighborhoods, you’ll often see more expensive cars. Newport Beach in California is a veritable car lot of Italian sports cars – Lamborghini, Ferrari, and Bugatti – and we’ve even spotted one of the most expensive cars in the world, the Koenigsegg CCXR Trevita, parking on Highway 1.

Posted by Max on Sep 22, 2015 12:51:00 PM
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Topics: Infographic, Segmentation Analysis, Market Analysis

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