CUSTOMER INSIGHTS BLOG

Meet the Millennial Craft Beer Lovers - Does Shock Top Have a Chance?

Our new Pitch Brief for Shock Top combines with an in-depth look into the minds (and refrigerators) of Millennial Craft Beer Lovers. The question is: Can the Anheuser-Busch brand win them over?

Posted by Max on Sep 8, 2016 3:30:00 AM
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Topics: Knowledge, Infographic, New Business Pitch

Meet the Female Runners: They're Going Places


Female runners are a committed bunch. They’re the ones jogging on the roadside at 5am before work. They’re on the trail every weekend. They don’t consider it a good day unless their running shoes have met the pavement.

Posted by Max on Aug 3, 2016 3:00:00 AM
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Topics: Knowledge, Infographic, New Business Pitch

Meet the Tech Savvy Moms


No robot servants to make the beds. No in-home push-button vending machines. No conveyor belt aided morning routines. In many ways, The Jetsons set us up for a lifetime of disappointment.

Posted by Max on Jul 21, 2016 6:30:00 AM
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Topics: Knowledge, Infographic, New Business Pitch

Meet the Gamers: You’ve been PWND


Millennials have the reputation as gaming grownups – adults who, taking a break from “adulting,” turn to computer games and video games, which were formerly provinces of children and guys living in their parents’ basements (who are also, likely, Millennials).

Posted by Max on Jul 7, 2016 3:00:00 AM
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Topics: Knowledge, Infographic, New Business Pitch

Meet the Mobile Payers – They Pay the ‘Smart’ Way


What can’t you do with a smart phone anymore? I can use mine to turn on every radio in my house (synchronized to my favorite Pandora station), control my thermostat, and even turn on outdoor lighting via wifi. These little pocket ‘puters never stop learning new tricks, and the latest is to take the place of your credit card.

Posted by Max on Jun 15, 2016 3:05:05 AM
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Topics: Knowledge, Infographic, New Business Pitch

Meet the Millennial Pet Lovers – Putting the Grrrr in Girly


They say the way to a man’s heart is through his stomach. We haven’t looked into it (yet), but one thing we know for sure: The way to a woman’s heart is through her pet.

Posted by Max on Jun 2, 2016 3:00:00 AM
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Topics: Knowledge, Infographic, New Business Pitch

Meet the Thoughtful Eater – Is the Chicken Local?


They eschew Starbucks, buy local, own a juicer and know how to use it, and they don’t see what’s funny – at all – about this Portlandia sketch:

Posted by Max on May 19, 2016 3:00:00 AM
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Topics: Knowledge, Infographic, New Business Pitch

Meet the Millennial Social Drinkers (First Round’s On Them!)

To be clear – this isn’t a deep-drive into young alcoholics. That’s an entirely different demographic, and one that really doesn’t need any booze-marketing efforts. The people we’re meeting today are a fun crowd. You’ll find them at the latest music festival, hanging out with friends at a craft brewery (or bringing craft brews to the campground) and waxing poetic about the burnt sugar aromatics of a hand-crafted bourbon.

Posted by Max on May 5, 2016 6:00:00 AM
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Topics: Knowledge, Infographic, New Business Pitch

Meet the Audiophiles: They’re cooler than the rest of us

What do a troubled, yet brilliant Bass player, a Latin jazz guitarist, and a German band known for repetitive, robotic, all-electronic synthesizer tracks have in common?
A bass player, jazz guitarist and four red-shirt-wearing Germans walk into a bar…
No, they aren’t the start of a “walk into a bar” joke. These three musicians, Jaco Pastorius, Al Di Meola and Kraftwerk are the top musicians for a very special demographic: the Audiophile. 

Posted by Max on Apr 26, 2016 3:00:00 AM
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Topics: Knowledge, Infographic, New Business Pitch

Meet the Upcyclists: Turning trash into treasure

“Waste not, want not,” as Grandmother used to say. And upcyclists – those who take their leftover wine bottles and use them to create attractive borders for their vegetable beds – are definitely following Grandma’s advice. Upcycling is reusing an object in a new way, without breaking down the original material (like recycling does). It’s environmentally friendly, thrifty, and increasingly trendy.

Posted by Max on Apr 12, 2016 3:00:00 AM
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Topics: Knowledge, Infographic, New Business Pitch

Meet the new demographic: The Lumbersexual

Perhaps you too have spotted a ‘Lumbersexual’ out in the wild. I know I have. There he was, walking into Target, a mountain of a man, sporting a lush, yet groomed, beard that dipped from his chin to his clavicle. Bulging muscles stretched the red and white plaid of his thin flannel shirt, which made me wonder whether he spent eight-hour days in the gym, or actually was a lumberjack by trade. His tight, distressed skinny-jeans gave him away. No lumberjack of my acquaintance would sport such skin-tight duds.

Posted by Max on Apr 5, 2016 3:27:48 AM
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Topics: Knowledge, Infographic, New Business Pitch

H&M’s New #SelectedByBeckham Campaign

For H&M’s new autumn collection, the brand launched the “#SelectedByBeckham” campaign, starring its long-running brand ambassador David Beckham, alongside comedian Kevin Hart. In the nearly 7-minute long film, Hart inserts himself into Beckham’s life, mirroring Beckam’s every move (much to Beckham’s dismay), in order to prepare for the lead role in the David Beckham’s fictional biopic, I Beckham.

Posted by Lauren on Oct 22, 2015 1:00:00 AM
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Topics: Infographic, Video, Market Analysis

Audience Analysis: Old Navy's Consumer in the US

The newest “new face” of Old Navy is Julia Louis-Dreyfus, at least after Amy Poehler took her beautiful face elsewhere. And, if you go by the demographics of the clothing brand’s recent spokeswomen as any indication, Old Navy’s target audience should be between 44 (Poehler) and 54 (Dreyfus) years of age, female, and fans of comedy. But you know what they say about assumptions – they don’t fit very well in skinny jeans. So we took a deep dive into the consumers of Old Navy to see who they are, where they live, what they like, and who they look to for lifestyle inspiration.

Posted by Lauren on Oct 7, 2015 1:00:00 AM
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Topics: Infographic, Customer Analysis

State by State: Dream Cars, Bitchin’ Rides & America’s Favorite Car

Driving through wealthy neighborhoods, you’ll often see more expensive cars. Newport Beach in California is a veritable car lot of Italian sports cars – Lamborghini, Ferrari, and Bugatti – and we’ve even spotted one of the most expensive cars in the world, the Koenigsegg CCXR Trevita, parking on Highway 1.

Posted by Max on Sep 22, 2015 9:51:00 AM
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Topics: Infographic, Segmentation Analysis, Market Analysis

Donald Trump's Audience Analysis

Who, besides Tom Brady, thinks that Donald Trump is a viable presidential candidate? That’s the question circulating around our office this month – and we’re not alone. Even The Atlantic ran a headline begging the question “Is Running for President Donald Trump’s Worst Business Decision Yet?”
Maybe not.

Posted by John on Sep 12, 2015 6:30:00 PM
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Topics: Infographic

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