CUSTOMER INSIGHTS BLOG

Pitch Brief: Hyatt & The High-End Traveler

Hyatt has announced a global review for all 12 of its brands around the world, following an announcement that it has eliminated its CMO position altogether. Change is in the air, but the hotel company’s direction is clear - their strategy is to attract the high-end traveler by expanding their wellness offerings.

Posted by Max on Mar 6, 2018 4:16:40 AM
Read More

Topics: Knowledge, Infographic, New Business Pitch

Pitch Brief: From Jack Link's to ... Jill Links

Jack Links is all about meaty goodness, supplying beef, pork, bacon, turkey and chicken snacks to grocery stores, convenience stores and gas stations across the U.S. Protein is their thing, and they’re getting ready for the next stage in their marketing evolution by launching a creative review.

Posted by Max on Feb 20, 2018 3:09:00 AM
Read More

Topics: Knowledge, Infographic, New Business Pitch

Mars and the Millennial Dog Owners

When you hear the word “Mars,” you’re either thinking of Elon Musk’s Space X and a sci-fi worthy colony on the red planet; or, if you’re hungry, you’re imagining the caramel and nougaty goodness of the Mars candy bar.

Posted by Max on Feb 8, 2018 6:34:18 AM
Read More

Topics: Knowledge, Infographic, New Business Pitch

GE Appliances & The Millennial Kitchen Remodeler

GE Appliances holds 14 percent of the U.S. home appliance market - that’s not by accident. Not only has the GE name been around since 1894, the GE Appliances branch has made a name for itself by being on the cutting edge of trends. 

Posted by Max on Jan 23, 2018 3:55:00 AM
Read More

Topics: Knowledge, Infographic, New Business Pitch

Pitch Brief: Dunkin’ Donuts Puts U.S. Creative up for Review

If you haven’t seen Dunkin’ Donuts in the news, you have a good excuse. Larger socio-political machinations have been hogging the spotlight over the past year, pushing other stories under the radar. 

Posted by Max on Jan 9, 2018 12:47:00 AM
Read More

Topics: Knowledge, Infographic, New Business Pitch

BMW Looks for Creative Agency to Lift Lagging Sales

BMW’s U.S. sales have dropped dramatically in the past two years, even with their popular MINI Cooper brand. The vehicles haven’t changed, and with a stronger economy, more people are in a position to buy them, so the issue appears to be competition.

Posted by Max on Dec 5, 2017 4:45:48 AM
Read More

Topics: Knowledge, Infographic, New Business Pitch

Pitch Brief: Campbell’s Soup and Millennials? Well Yes!

Campbell Soup’s journey over the past several years is a study on how to find what your customers really care about - versus what you think they care about.

Posted by Max on Nov 20, 2017 7:00:52 AM
Read More

Topics: Knowledge, Infographic, New Business Pitch

McDonald’s is expanding its roster of preferred media agencies - want in?

McDonald’s, the fast food giant, isn’t leaving its long-term media agency, OMD, but it is holding its first global media review in more than a decade in an effort to work with a roster of preferred agencies rather than a single partner.

Posted by Max on Nov 7, 2017 4:47:14 AM
Read More

Topics: Knowledge, Infographic, New Business Pitch

Should Hotels.com Switch Up Their Audience as They Switch Out Their Media Agency?

Hotels.com’s North American media planning and buying business is up for grabs as they seek to combine their U.S. and Canadian accounts to gain a strategic advantage in the travel reservation market.

Posted by Max on Oct 23, 2017 6:37:24 AM
Read More

Topics: Knowledge, Infographic, New Business Pitch

Pitch Brief: Papa John’s Might Want to Pitch the Ladies

Papa John’s Pizza is looking for a new creative partner, and whether or not you’re one of the ten agencies Chief Marketing Officer Brandon Rhoten contacted, if you have a pizza-loving customer base, this pitch brief may be of interest.

Posted by Max on Oct 9, 2017 9:59:23 AM
Read More

Topics: Knowledge, Infographic, New Business Pitch

AMAZON’S LOOKING FOR MEDIA HELP TO WIN GAME OF HOMES

When Amazon took over Whole Foods in the summer of 2017, a whole new segment of people opened their eyes to the brave new world that is Amazon’s oyster (now on sale for $2.95!). In its bid to win every type of product and entertainment-related business on a global scale, Amazon’s growth is nothing short of epic.

Posted by Max on Sep 25, 2017 1:29:00 PM
Read More

Topics: Knowledge, Infographic, New Business Pitch

LENOVO: How does a tech giant tell a cohesive brand story?

Lenovo has been called “the most successful of China’s technology companies in a global context,” and at last count, was worth $43bn. They’ve been acquiring IBM’s PC business and server business, along with Motorola Mobility, and developing brands like Moto, Thinkpad and Yoga. But when you’re doing so many things on many diversified fronts, your brand story can get spread too thin.

Posted by Max on Sep 13, 2017 9:27:09 AM
Read More

Topics: Knowledge, Infographic, New Business Pitch

Subway Meets Millennials Hungry for Healthy Fast Food

Unlike most other fast food chains, Subway doesn’t target young men who are unfathomably able to down entire buckets of chicken and absorb multiple BBQ bacon cheeseburgers without showing any ill effects. Subway has, at least for the past two decades, been the fast food chain for the health conscious.

That has not changed.

Posted by Max on Aug 21, 2017 7:00:00 PM
Read More

Topics: Knowledge, Infographic, New Business Pitch

Deli Meat Dealers Dietz & Watson Look for a Larger Slice of Market

In 1971, 1 percent of the U.S. population described themselves as vegetarians. According to Vegetarian Times, that number has more than tripled, which still isn’t an alarming number to meat industries at 3.2 percent. 

Posted by Max on Aug 4, 2017 11:18:36 AM
Read More

Topics: Knowledge, Infographic, New Business Pitch

How To Find the Right Influencer

2016 will be remembered as the year in which Influencer Marketing went mainstream.
According to a survey published by Linqia, including responses from 170 marketers across a variety of industries, 86% of marketers used this channel to expand brand reach in three significant ways:

Posted by Max on Aug 3, 2017 9:42:10 AM
Read More

Topics: Knowledge, Infographic, Vertical Insights

New Business Pitch Alert

Notifies Marketing Agencies when a new business pitch is up

SIGN UP FREE