Customer Insights Blog

The Data-Driven Father’s Day Gift Guide

With Father’s Day right around the corner, the pressure is on to find a gift that your dad will actually want. If you’re like the rest of us, this is no easy task.

Posted by Cubeyou Marketing on Jun 15, 2018 5:06:48 PM
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Topics: Knowledge, Infographic, Segmentation Analysis

Pitch Brief: Hyatt & The High-End Traveler

Hyatt has announced a global review for all 12 of its brands around the world, following an announcement that it has eliminated its CMO position altogether. Change is in the air, but the hotel company’s direction is clear - their strategy is to attract the high-end traveler by expanding their wellness offerings.

Posted by Max on Mar 6, 2018 4:16:40 AM
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Topics: Knowledge, Infographic, New Business Pitch

Subway Meets Millennials Hungry for Healthy Fast Food

Unlike most other fast food chains, Subway doesn’t target young men who are unfathomably able to down entire buckets of chicken and absorb multiple BBQ bacon cheeseburgers without showing any ill effects. Subway has, at least for the past two decades, been the fast food chain for the health conscious.

That has not changed.

Posted by Max on Aug 21, 2017 7:00:00 PM
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Topics: Knowledge, Infographic, New Business Pitch

LEGO’s Evolution meets Generation Z

Sixty-three percent of American shoppers agree: Toys aren’t just for kids - they can be for adults too. One group of young adults, in particular, may be the next target of LEGO, the building-block game and (increasingly) multimedia powerhouse.

Posted by Max on Jul 18, 2017 5:13:00 AM
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Topics: Knowledge, Infographic, New Business Pitch

Millennial Hispanics Might be the Key to Sprint’s Comeback

Verizon is king of the wireless market, holding just shy of 35% of market share. AT&T is nipping at its heels at 32%. T-Mobile is about half of that, and in this bar-chart family picture, Sprint looks like the baby of the bunch.

Posted by Max on Jan 30, 2017 6:00:00 AM
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Topics: Knowledge, Infographic, New Business Pitch

Pitch Brief: Lowe’s Takes on the Millennial Market

Lowe’s, the home improvement retail giant, has launched its first media agency review in more than a decade, and their recent marketing efforts may indicate why: They need to effectively reach the older millennial demographic.

Posted by Max on Oct 25, 2016 4:41:40 AM
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Topics: Knowledge, Infographic, New Business Pitch

Meet the Fast Food Chicken Consumers – Can KFC Re-Colonelize Them?


Crispy, salty, and crunchy in all the right places, fried chicken is one of the great American comfort foods. Unsurprisingly, fast food chains have been springing up for more than 70 years to serve the chicken-loving public.

Posted by Max on Sep 28, 2016 5:20:00 AM
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Topics: Knowledge, Infographic, New Business Pitch

Meet the Millennial Craft Beer Lovers - Does Shock Top Have a Chance?

Our new Pitch Brief for Shock Top combines with an in-depth look into the minds (and refrigerators) of Millennial Craft Beer Lovers. The question is: Can the Anheuser-Busch brand win them over?

Posted by Max on Sep 8, 2016 6:30:00 AM
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Topics: Knowledge, Infographic, New Business Pitch

Audience Analysis: Old Navy's Consumer in the US

The newest “new face” of Old Navy is Julia Louis-Dreyfus, at least after Amy Poehler took her beautiful face elsewhere. And, if you go by the demographics of the clothing brand’s recent spokeswomen as any indication, Old Navy’s target audience should be between 44 (Poehler) and 54 (Dreyfus) years of age, female, and fans of comedy. But you know what they say about assumptions – they don’t fit very well in skinny jeans. So we took a deep dive into the consumers of Old Navy to see who they are, where they live, what they like, and who they look to for lifestyle inspiration.

Posted by Lauren on Oct 7, 2015 4:00:00 AM
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Topics: Infographic, Customer Analysis

Donald Trump's Audience Analysis

Who, besides Tom Brady, thinks that Donald Trump is a viable presidential candidate? That’s the question circulating around our office this month – and we’re not alone. Even The Atlantic ran a headline begging the question “Is Running for President Donald Trump’s Worst Business Decision Yet?”
Maybe not.

Posted by John on Sep 12, 2015 9:30:00 PM
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Topics: Infographic

Consumer Analysis – Burning Man Burners

Burning Man kicks off at the end of August, and for a week, the most creatively inspired collaborative wonderland of the year takes form in the acidic sands of the Black Rock Desert in northern Nevada. The sun burns, the sand burns, the man burns – a ritual conflagration of a giant wooden effigy – and the social experiment of art, radical self-expression, and cooperative community-building burns brightest of all.

Posted by John on Aug 25, 2015 10:30:00 PM
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Topics: Infographic

Customer Profile: Mike, a GoPro fan living on the West Coast

Meet Mike.

Mike lives in Los Angeles, or Portland, or Seattle and makes a decent income of $40-$70,000 a year. He’s still paying off some student debt from college, and he’s still looking for that special someone.

Posted by Lauren on Aug 13, 2015 10:30:00 PM
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Topics: Infographic

Mini Buyer Persona Nike Basketball consumers in the US

We are really excited to present our brand new series of Mini Buyer Persona’s. This series is the culmination of countless behavioural analysis reports, and feedback calls, with hundreds of marketing strategists who use Cubeyou+ on a daily basis.

Posted by John on Jul 21, 2015 10:30:00 PM
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Topics: Infographic