CUSTOMER INSIGHTS BLOG

5 Ways a Kick-Ass Marketing Team Used Cubeyou Data in its Pitch

At Cubeyou, we provide the raw data. A lot of raw data. And we love nothing more than to watch a brilliant marketing team take that data and transform it into a winning pitch.

Posted by Helen on Oct 4, 2016 10:00:00 AM
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Topics: Knowledge, Customer Analysis, HowTo

Leverage “Both-Brain” Marketing for More Meaningful Campaigns

Not so long ago (roughly 500 years?), there was a time when the Renaissance Man (and Woman) was in vogue. Back then, you were cool if you could compose songs and sonnets, dance the Galliard, ride home for lunch, fight a duel before dinner, and discuss advanced mathematics over dessert, in French.

Posted by Lauren on Jul 6, 2015 10:30:00 PM
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Topics: HowTo

4 Practical Ways to Prepare Your Mind for Inspired Ideas

Turn on the new-agey woodwinds music, sit down in the lotus position and take three deep breaths, because we’re talking about inspiration!

Scratch that.

While we love Native American flute music as much as the next person, what we need in marketing is a series of practical, actionable steps to prime ourselves to get great ideas. No summoning of the muse required, and only light a scented candle if you want to. Here are our scientifically-supported, mostly non-new-agey, perfectly practical ways of preparing your mind for ideas that delight and amaze.

Posted by Lauren on Jun 24, 2015 10:30:00 PM
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Topics: HowTo

Going from Too Many Cooks to Inspired Collaboration

When people try to work together, it can produce incredible insights, or end in disaster. If you’ve worked on a group project, you’ve probably run into at least one of two common collaboration problems: “too many cooks spoil the broth”, and Parkinson’s law of triviality – where a committee spends an inordinate amount of time deciding on which color to paint it (when what they should be focusing on is the large-scale, complicated construction project to which the bike shed is attached). When egos are overly involved, it can quickly feel like collaboration is a waste of time. After all, if the new marketing campaign was left in your capable hands, you’d have it done in ten minutes – right?

Posted by Nick on Jun 19, 2015 10:30:00 PM
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Topics: HowTo

5 Steps to The Most Effective Brainstorming Session You’ll Ever Have

If you haven’t had any luck with brainstorming in the past, then you probably haven’t been doing it right. Does the sum of your efforts look like an amoeba that got caught in a light socket? Something with a blob in the center, with spokes spiraling out of it labeled with disconnected ideas? There is a better way!

We believe that highly effective brainstorming can only happen once the proper foundation has been set. What is that foundation? A combination of clear-cut goals and deep, data-driven insights into your target audience. We’ve distilled the process down into 5 simple steps guaranteed to produce the best brainstorming session you’ve had.

Posted by Lauren on Jun 10, 2015 10:30:00 PM
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Topics: HowTo

How to Find the Hook that Reels in the Big Fish

Pitching without a hook is like casting a line out into the water and hoping it snags the big fish you know is in the water. But if you don’t have the right hook and bait, you might just reel in an old shoe. Now, if you’re a fisherman (or fisherwoman), you already know that each kind of fish has a hook type and bait it prefers. Angling for clients is very similar: You need the right hook and the right bait for the prospect you’re hoping to catch.

Posted by Nick on Jun 3, 2015 10:00:00 PM
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Topics: HowTo

How to Begin Your Pitch with Inbound Prospects

If your company markets itself as aggressively as it markets your clients, you likely have a number of inbound leads coming your way. While much of the pitching process is the same for inbound and outbound leads, the initial conversations are very different. And, if you approach an inbound lead the same way you would a traditional outbound prospect, you could be making a big mistake.

The difference between the conversations you have with an outbound lead versus an inbound one is this:

Posted by Nick on Jun 2, 2015 10:00:00 PM
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Topics: HowTo

5 Ideas for Leveraging Influencers


Tapping into Social Media not only gives us insight into consumers’ favorite brands – it gives us a look at who and what influences those consumers to like those brands in the first place. Think about it. When “Oprah’s Favorite Things” episodes aired between 2002 and 2012, the businesses featured experienced astronomical boosts in website traffic and foot traffic. So much so that smaller businesses were overwhelmed with demand, websites crashed, and inventories were picked clean.

Oprah is one of the world’s top influencers. But she is by no means the only one.

Posted by Lauren on May 7, 2015 11:30:00 PM
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Topics: HowTo

Leverage Customer Interests for Remarkable Marketing


Consumers are jaded. They know marketing when they see it, and unless it adds value or enjoyment to their lives, they’re not interested. This places increasingly difficult demands on marketers who have to continually think of new ways to reach their customers in ways that won’t be ignored or filtered straight to the virtual trash bin. The best way we know to grab the attention of potential customers is to leverage their interests.

People are generally motivated by fear, pain points, desire, and curiosity. Capitalizing on fear too much can desensitize your audience, but pain points will always require solutions, desires fulfillment, and curiosity satisfaction. Savvy marketers can use consumer interests to tap into all three of these motivations and uncover new, innovative and delightful ways to engage their target audiences.

Posted by Lauren on Apr 29, 2015 11:30:00 PM
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Topics: HowTo

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