CUSTOMER INSIGHTS BLOG

5 Ways a Kick-Ass Marketing Team Used Cubeyou Data in its Pitch

At Cubeyou, we provide the raw data. A lot of raw data. And we love nothing more than to watch a brilliant marketing team take that data and transform it into a winning pitch.

Posted by Helen on Oct 4, 2016 10:00:00 AM
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Topics: Knowledge, Customer Analysis, HowTo

Pitch Brief: Church & Dwight

OVERVIEW

After a relationship with WPP’s Maxus that has lasted for about 10 years, Church & Dwight Co., the leading U.S. producer of baking soda and the company behind ARM & HAMMER, Trojan, Nair and Oxi Clean, is reviewing its media agency business.

Posted by Max on Nov 13, 2015 4:00:00 AM
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Topics: Report, Customer Analysis, Market Analysis

Pitch Brief: Autotrader.com Content Work Project

OVERVIEW

This month, online car marketplace AutoTrader, which has been working with MDC Partners’ Doner for more than 16 years, issued an RFP seeking a new creative agency. A spokesperson from AutoTrader told adweek.com that the company isn’t looking for an Agency Of Record but simply a partner for an upcoming campaign since the company is “constantly reevaluating partnerships for new perspectives and fresh thinking.” Do you have a new perspective? If so, we might be able to help you get a fresh take on AutoTrader - through its customer data.

Posted by Max on Nov 6, 2015 4:00:00 AM
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Topics: Report, Customer Analysis, Market Analysis

Pitch Brief: Playstation Vue Content Work Project

OVERVIEW

Just five months after PlayStation tapped Johannes Leonardo to market its Vue service, the company is holding another review for creative work. While it seems a little soon (Johaness Leonardo’s first TV spot only appeared in June), apparently the pitch Johanness Leonardo won was just for the product launch. Now the brand’s review is aimed at finding ideas for the next phase of marketing as Vue aims to expand. Vue faces stiff competition from Netflix, Hulu, and Amazon Instant Video. It’s going to take an expertly targeted marketing effort to break into those ranks.

Posted by Max on Oct 30, 2015 4:00:00 AM
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Topics: Report, Customer Analysis, Market Analysis

Customer Profile: Under Armour Basketball

Under Armour is a sportswear company with one of our favorite taglines: “Everything here is built to make you better.” The company’s CEO is Kevin Plank, a former University of Maryland football player who has made it clear that his goal is to dethrone Nike as the world’s top retail sports brand. Under Armour has a shot – even though Nike still makes 10 times as many sales, Under Armour is growing three times as fast. Last year, Under Armour won Ad Age’s 2014 Marketer of the Year award for its “I Will What I Want” women’s campaign, which finally allowed them to expand their appeal across gender lines.

Posted by Lauren on Oct 28, 2015 4:30:00 AM
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Topics: Report, Customer Analysis

Pitch Brief: Heinz Ketchup is looking for a New Content Agency

OVERVIEW

Currently, Kraft Heinz is reviewing its creative accounts with an eye to cutting costs - and the company is actively looking for agencies to come up with creative marketing ideas (while the work itself will be outsourced to production houses). Most likely, this review will involve Heinz's incumbent agencies:  McGarryBowen, Leo Burnett, Taxi, CP&B, Cramer-Krasselt and David.

Posted by Max on Oct 23, 2015 5:45:00 AM
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Topics: Report, Customer Analysis, Market Analysis

Audience Analysis: Kate Spade Saturday

Kate Spade & Company, the (primarily) women’s clothing brand, did fairly well in 2014 with net sales up by 40 percent. CEO Craig Leavitt was optimistic about growth, saying “we see a clear path to becoming a four billion dollar business at retail.”  

Posted by Lauren on Oct 21, 2015 4:00:00 AM
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Topics: Report, Customer Analysis

Blueprint to an Audience Analysis Masterpiece

 

Brand Managers and Account Planners are rarely associated with creativity and artistic genius, but most (not all) of their activity can indeed be considered as art. The art of connecting dots, uncovering connections between apparently unrelated domains and converting a white canvas into a high resolution picture of a target audience. The same picture that will kickstart and guide creative teams into high-energy brainstorming sessions to generate the next mind-blowing campaign.  

Posted by Fede on Oct 20, 2015 4:00:00 AM
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Topics: Template, Customer Analysis

Audience Analysis: Patagonia Consumer in the US

Surfing, mountain climbing, skiing, fishing, kayaking in the wilderness - the Patagonia brand lives and breaths passion for the outdoors. Not surprisingly, so do its customers. Patagonia isn't one of those brands that pays lip-service to the outdoors while selling to plaid-clad hipsters. Their customers really are the people who are scaling sheer cliff faces and tearing down snowy hillsides at one-hundred miles per hour.  

Posted by Lauren on Oct 14, 2015 9:47:26 AM
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Topics: Report, Customer Analysis

Audience Analysis: Old Navy's Consumer in the US

The newest “new face” of Old Navy is Julia Louis-Dreyfus, at least after Amy Poehler took her beautiful face elsewhere. And, if you go by the demographics of the clothing brand’s recent spokeswomen as any indication, Old Navy’s target audience should be between 44 (Poehler) and 54 (Dreyfus) years of age, female, and fans of comedy. But you know what they say about assumptions – they don’t fit very well in skinny jeans. So we took a deep dive into the consumers of Old Navy to see who they are, where they live, what they like, and who they look to for lifestyle inspiration.

Posted by Lauren on Oct 7, 2015 4:00:00 AM
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Topics: Infographic, Customer Analysis

Bang for Buck: High-Affinity Advocates or High-Reach Influencers

As the world-wide web gets savvier, more ads are being successfully blocked by users, and soon Apple will make ad blocking on mobile devices easier too. Traditional advertising is living on borrowed time, but that doesn’t mean brands are losing access to consumers. It does mean that brands need to find new and better ways to reach them.

Posted by Fede on Sep 22, 2015 12:32:00 PM
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Topics: Knowledge, Customer Analysis

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