Customer Insights Blog

How interest changed our business: Case study, sparks & honey

SUMMARY

When sparks & honey, a New York marketing and advertising agency, planned their campaigns for 2016, they used Cubeyou to uncover details on their target’s lifestyle, habits and interests. But that’s not all they uncovered. Using information on their target’s interests, sparks & honey was inspired to form partnerships, find more media opportunities and provide meaningful insights to their creative team. In short, by focusing on interest instead of consumption, sparks & honey changed how they thought about strategy.

Posted by Helen on Nov 4, 2015 4:00:00 AM
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Topics: Case Study, Agency