CUSTOMER INSIGHTS BLOG

Meet the new demographic: The Lumbersexual

Perhaps you too have spotted a ‘Lumbersexual’ out in the wild. I know I have. There he was, walking into Target, a mountain of a man, sporting a lush, yet groomed, beard that dipped from his chin to his clavicle. Bulging muscles stretched the red and white plaid of his thin flannel shirt, which made me wonder whether he spent eight-hour days in the gym, or actually was a lumberjack by trade. His tight, distressed skinny-jeans gave him away. No lumberjack of my acquaintance would sport such skin-tight duds.

Posted by Max on Apr 5, 2016 3:27:48 AM
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Topics: Knowledge, Infographic, New Business Pitch

7 Stats you didn't know about New Business Pitching

In Q4 2015 we ran an extensive research on how the new business pitching scene has changed in the past few year. Here is what we learned.

Posted by Fede on Feb 23, 2016 3:39:00 AM
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Topics: Knowledge, Webinar

American Hispanics Explained: A Different Approach to Food & Health

Are Hispanic Millennials trying to adopt a healthier diet?
Similar to their non-Hispanic Millennial counterparts, Hispanic Millennials are trying to eat healthier. However they take a different approach to reach this goal: Whereas non-Hispanic Millennials tend to engage with Organic & Natural foods, Hispanic Millennials try to improve their diets by following blogs and websites featuring healthier recipes.

Posted by Max on Jan 20, 2016 2:00:00 AM
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Topics: Knowledge, Ebook

American Hispanics Explained: Is Online video an effective medium for Hispanic content?

As the the time spent consuming traditional TV content declines for nearly every audience segment, online video is quickly becoming one of the most effective mediums for reaching younger viewers. Today, Millennials are the individuals consuming it the most; Males are consuming sports and entertainment videos while females are more sensible to influencers’ videos and funny short clips, with a particular preference for the ones involving pets.

Posted by Max on Jan 13, 2016 2:00:00 AM
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Topics: Knowledge, Ebook

American Hispanics Explained: Can Hispanics drive beauty category sales?

Yes, Hispanics could drive sales in the beauty category. This fast growing minority show much interest on beauty, outperforming by popularity the non hispanic segments on both males and females.

Posted by Max on Jan 6, 2016 2:00:00 AM
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Topics: Knowledge, Ebook

American Millennials Explained: 3-Meals a Day (or snacking away)?

Three meals a day has been the established standard for North America ever since the first settlers arrived from Europe. But while the grandparents of Millennials may have admonished them against snacking between meals, the younger generation has a new attitude toward in-between bites. They’re snacking more than any other generation.

Posted by Max on Dec 23, 2015 2:00:00 AM
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Topics: Knowledge, Ebook

American Millennials Explained: Top Chef Edition

Yes, but not like the generations before them. Gen Xers cook for fun every week, or at least every month. Millennials don’t spend quite as much time cooking for pleasure. But one segment of Millennials is in the kitchen, using ingredients that would challenge a Top Chef contestant. This segment is Millennial men.

Posted by Max on Dec 16, 2015 6:00:00 AM
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Topics: Knowledge, Ebook

Do Millennials Strive for a Healthy Lifestyle? YES but only the older segment 25-34

Numerous studies, as well as anecdotal evidence, have shown that the concept of a “healthy lifestyle” changes with each generation.The Greatest Generation and their Baby Boomer offspring tend to associate health with vitamins and regular medical care.

Posted by Fede on Dec 9, 2015 2:00:00 AM
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Topics: Knowledge, Ebook

The 4 Consumer Insights You Need to Connect Emotionally with Your Target

We use real data every day to spark ideas that let us reach our audience better and deliver the kind of content they’ll love. But when you’re in a pitch meeting, you need more than an idea – you need to prove why your idea will reach your prospect’s target audience better than any other pitch they’ll hear from any other agency.

Posted by Lauren on Nov 25, 2015 2:00:00 AM
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Topics: Knowledge, Ebook

The 3 Business Insights You Need to Establish Credibility with Your Prospect

Research has shown that it takes a person one-tenth of a second to make a judgement (a fairly accurate one) of another person. It’s why first impressions are the most important, and also why the first few minutes of your pitch meeting are vital to whether you succeed or fail at winning new business.

Posted by Lauren on Nov 18, 2015 2:00:00 AM
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Topics: Knowledge, Ebook

Pitch Brief: Church & Dwight

OVERVIEW

After a relationship with WPP’s Maxus that has lasted for about 10 years, Church & Dwight Co., the leading U.S. producer of baking soda and the company behind ARM & HAMMER, Trojan, Nair and Oxi Clean, is reviewing its media agency business.

Posted by Max on Nov 13, 2015 1:00:00 AM
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Topics: Report, Customer Analysis, Market Analysis

Why Interest Beats Consumption Every Time for Marketing Insights into Conversion

Consumption behaviors – what people buy, what people read, how frequently they perform these actions – are strong indicators of marketing that worked in the past. Maybe even the recent past. But if you’re using consumption statistics to measure interest in your product right now…you can do better. After all, the people who have bought already are no longer in the market. They’re not your prospects.

Posted by Lauren on Nov 12, 2015 10:45:07 AM
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Topics: Knowledge, Ebook

The 4 Step Formula to Connect with your Prospect and Win His Business Over

You know when a pitch is going well – you can feel it in the chemistry of the room. That unmistakable energy of a successful pitch meeting doesn’t happen through luck; there’s a science behind the spark. Professor of organizational behavior at the London Business School and former executive director of USC’s Leadership Institute, Jay Conger, says there are four distinct steps to getting people onboard with your plan.

Posted by Fede on Nov 11, 2015 6:38:43 AM
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Topics: Knowledge, Ebook

5 Insights into Millennial Consumers That Will Make You Rethink your Strategies

Millennials the second-most studied generation in the history of the world – second only to their parents, the Baby Boomers. And, thanks to their Booming parents, they’re also one of the largest generations in history, and right now they are entering their prime spending years in droves. The Millennial market is 80 million strong with annual purchasing power of more than $200 billion. This is the generation that will dictate how we buy and sell for the next several decades, and they come with a lengthy list of demands.

Posted by Lauren on Nov 10, 2015 1:00:00 AM
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Topics: Knowledge

Pitch Brief: Autotrader.com Content Work Project

OVERVIEW

This month, online car marketplace AutoTrader, which has been working with MDC Partners’ Doner for more than 16 years, issued an RFP seeking a new creative agency. A spokesperson from AutoTrader told adweek.com that the company isn’t looking for an Agency Of Record but simply a partner for an upcoming campaign since the company is “constantly reevaluating partnerships for new perspectives and fresh thinking.” Do you have a new perspective? If so, we might be able to help you get a fresh take on AutoTrader - through its customer data.

Posted by Max on Nov 6, 2015 1:00:00 AM
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Topics: Report, Customer Analysis, Market Analysis

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