CUSTOMER INSIGHTS BLOG

Meet the Millennial Pet Lovers – Putting the Grrrr in Girly


They say the way to a man’s heart is through his stomach. We haven’t looked into it (yet), but one thing we know for sure: The way to a woman’s heart is through her pet.

Posted by Max on Jun 2, 2016 6:00:00 AM
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Topics: Knowledge, Infographic, New Business Pitch

Meet the Thoughtful Eater – Is the Chicken Local?


They eschew Starbucks, buy local, own a juicer and know how to use it, and they don’t see what’s funny – at all – about this Portlandia sketch:

Posted by Max on May 19, 2016 6:00:00 AM
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Topics: Knowledge, Infographic, New Business Pitch

Meet the Millennial Social Drinkers (First Round’s On Them!)

To be clear – this isn’t a deep-drive into young alcoholics. That’s an entirely different demographic, and one that really doesn’t need any booze-marketing efforts. The people we’re meeting today are a fun crowd. You’ll find them at the latest music festival, hanging out with friends at a craft brewery (or bringing craft brews to the campground) and waxing poetic about the burnt sugar aromatics of a hand-crafted bourbon.

Posted by Max on May 5, 2016 9:00:00 AM
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Topics: Knowledge, Infographic, New Business Pitch

Meet the Audiophiles: They’re cooler than the rest of us

What do a troubled, yet brilliant Bass player, a Latin jazz guitarist, and a German band known for repetitive, robotic, all-electronic synthesizer tracks have in common?
A bass player, jazz guitarist and four red-shirt-wearing Germans walk into a bar…
No, they aren’t the start of a “walk into a bar” joke. These three musicians, Jaco Pastorius, Al Di Meola and Kraftwerk are the top musicians for a very special demographic: the Audiophile. 

Posted by Max on Apr 26, 2016 6:00:00 AM
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Topics: Knowledge, Infographic, New Business Pitch

Meet the Upcyclists: Turning trash into treasure

“Waste not, want not,” as Grandmother used to say. And upcyclists – those who take their leftover wine bottles and use them to create attractive borders for their vegetable beds – are definitely following Grandma’s advice. Upcycling is reusing an object in a new way, without breaking down the original material (like recycling does). It’s environmentally friendly, thrifty, and increasingly trendy.

Posted by Max on Apr 12, 2016 6:00:00 AM
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Topics: Knowledge, Infographic, New Business Pitch

Meet the new demographic: The Lumbersexual

Perhaps you too have spotted a ‘Lumbersexual’ out in the wild. I know I have. There he was, walking into Target, a mountain of a man, sporting a lush, yet groomed, beard that dipped from his chin to his clavicle. Bulging muscles stretched the red and white plaid of his thin flannel shirt, which made me wonder whether he spent eight-hour days in the gym, or actually was a lumberjack by trade. His tight, distressed skinny-jeans gave him away. No lumberjack of my acquaintance would sport such skin-tight duds.

Posted by Max on Apr 5, 2016 6:27:48 AM
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Topics: Knowledge, Infographic, New Business Pitch

7 Stats you didn't know about New Business Pitching

In Q4 2015 we ran an extensive research on how the new business pitching scene has changed in the past few year. Here is what we learned.

Posted by Fede on Feb 23, 2016 6:39:00 AM
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Topics: Knowledge, Webinar

American Hispanics Explained: A Different Approach to Food & Health

Are Hispanic Millennials trying to adopt a healthier diet?
Similar to their non-Hispanic Millennial counterparts, Hispanic Millennials are trying to eat healthier. However they take a different approach to reach this goal: Whereas non-Hispanic Millennials tend to engage with Organic & Natural foods, Hispanic Millennials try to improve their diets by following blogs and websites featuring healthier recipes.

Posted by Max on Jan 20, 2016 5:00:00 AM
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Topics: Knowledge, Ebook

American Hispanics Explained: Is Online video an effective medium for Hispanic content?

As the the time spent consuming traditional TV content declines for nearly every audience segment, online video is quickly becoming one of the most effective mediums for reaching younger viewers. Today, Millennials are the individuals consuming it the most; Males are consuming sports and entertainment videos while females are more sensible to influencers’ videos and funny short clips, with a particular preference for the ones involving pets.

Posted by Max on Jan 13, 2016 5:00:00 AM
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Topics: Knowledge, Ebook

American Hispanics Explained: Can Hispanics drive beauty category sales?

Yes, Hispanics could drive sales in the beauty category. This fast growing minority show much interest on beauty, outperforming by popularity the non hispanic segments on both males and females.

Posted by Max on Jan 6, 2016 5:00:00 AM
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Topics: Knowledge, Ebook

American Millennials Explained: 3-Meals a Day (or snacking away)?

Three meals a day has been the established standard for North America ever since the first settlers arrived from Europe. But while the grandparents of Millennials may have admonished them against snacking between meals, the younger generation has a new attitude toward in-between bites. They’re snacking more than any other generation.

Posted by Max on Dec 23, 2015 5:00:00 AM
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Topics: Knowledge, Ebook

American Millennials Explained: Top Chef Edition

Yes, but not like the generations before them. Gen Xers cook for fun every week, or at least every month. Millennials don’t spend quite as much time cooking for pleasure. But one segment of Millennials is in the kitchen, using ingredients that would challenge a Top Chef contestant. This segment is Millennial men.

Posted by Max on Dec 16, 2015 9:00:00 AM
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Topics: Knowledge, Ebook

Do Millennials Strive for a Healthy Lifestyle? YES but only the older segment 25-34

Numerous studies, as well as anecdotal evidence, have shown that the concept of a “healthy lifestyle” changes with each generation.The Greatest Generation and their Baby Boomer offspring tend to associate health with vitamins and regular medical care.

Posted by Fede on Dec 9, 2015 5:00:00 AM
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Topics: Knowledge, Ebook

The 4 Consumer Insights You Need to Connect Emotionally with Your Target

We use real data every day to spark ideas that let us reach our audience better and deliver the kind of content they’ll love. But when you’re in a pitch meeting, you need more than an idea – you need to prove why your idea will reach your prospect’s target audience better than any other pitch they’ll hear from any other agency.

Posted by Lauren on Nov 25, 2015 5:00:00 AM
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Topics: Knowledge, Ebook

The 3 Business Insights You Need to Establish Credibility with Your Prospect

Research has shown that it takes a person one-tenth of a second to make a judgement (a fairly accurate one) of another person. It’s why first impressions are the most important, and also why the first few minutes of your pitch meeting are vital to whether you succeed or fail at winning new business.

Posted by Lauren on Nov 18, 2015 5:00:00 AM
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Topics: Knowledge, Ebook

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