Social Fans vs. Buyers. What Gives?
Despite marketers' enormous efforts spent on engaging with consumers on social media, there has been very little data about how this translates into real-world product purchase and consumption. How do you correlate consumer interests online to what really matters: product purchase and consumption?
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Topics: Knowledge
The Data-Driven Father’s Day Gift Guide
With Father’s Day right around the corner, the pressure is on to find a gift that your dad will actually want. If you’re like the rest of us, this is no easy task.
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Topics: Knowledge, Infographic, Segmentation Analysis
Pitch Brief: Hyatt & The High-End Traveler
Hyatt has announced a global review for all 12 of its brands around the world, following an announcement that it has eliminated its CMO position altogether. Change is in the air, but the hotel company’s direction is clear - their strategy is to attract the high-end traveler by expanding their wellness offerings.
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Topics: Knowledge, Infographic, New Business Pitch
Pitch Brief: From Jack Link's to ... Jill Links
Jack Links is all about meaty goodness, supplying beef, pork, bacon, turkey and chicken snacks to grocery stores, convenience stores and gas stations across the U.S. Protein is their thing, and they’re getting ready for the next stage in their marketing evolution by launching a creative review.
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Topics: Knowledge, Infographic, New Business Pitch
Mars and the Millennial Dog Owners
When you hear the word “Mars,” you’re either thinking of Elon Musk’s Space X and a sci-fi worthy colony on the red planet; or, if you’re hungry, you’re imagining the caramel and nougaty goodness of the Mars candy bar.
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Topics: Knowledge, Infographic, New Business Pitch
GE Appliances & The Millennial Kitchen Remodeler
GE Appliances holds 14 percent of the U.S. home appliance market - that’s not by accident. Not only has the GE name been around since 1894, the GE Appliances branch has made a name for itself by being on the cutting edge of trends.
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Topics: Knowledge, Infographic, New Business Pitch
Pitch Brief: Dunkin’ Donuts Puts U.S. Creative up for Review
If you haven’t seen Dunkin’ Donuts in the news, you have a good excuse. Larger socio-political machinations have been hogging the spotlight over the past year, pushing other stories under the radar.
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Topics: Knowledge, Infographic, New Business Pitch
BMW Looks for Creative Agency to Lift Lagging Sales
BMW’s U.S. sales have dropped dramatically in the past two years, even with their popular MINI Cooper brand. The vehicles haven’t changed, and with a stronger economy, more people are in a position to buy them, so the issue appears to be competition.
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Topics: Knowledge, Infographic, New Business Pitch
Pitch Brief: Campbell’s Soup and Millennials? Well Yes!
Campbell Soup’s journey over the past several years is a study on how to find what your customers really care about - versus what you think they care about.
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Topics: Knowledge, Infographic, New Business Pitch
McDonald’s is expanding its roster of preferred media agencies - want in?
McDonald’s, the fast food giant, isn’t leaving its long-term media agency, OMD, but it is holding its first global media review in more than a decade in an effort to work with a roster of preferred agencies rather than a single partner.
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Topics: Knowledge, Infographic, New Business Pitch
Should Hotels.com Switch Up Their Audience as They Switch Out Their Media Agency?
Hotels.com’s North American media planning and buying business is up for grabs as they seek to combine their U.S. and Canadian accounts to gain a strategic advantage in the travel reservation market.
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Topics: Knowledge, Infographic, New Business Pitch
Pitch Brief: Papa John’s Might Want to Pitch the Ladies
Papa John’s Pizza is looking for a new creative partner, and whether or not you’re one of the ten agencies Chief Marketing Officer Brandon Rhoten contacted, if you have a pizza-loving customer base, this pitch brief may be of interest.
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Topics: Knowledge, Infographic, New Business Pitch
AMAZON’S LOOKING FOR MEDIA HELP TO WIN GAME OF HOMES
When Amazon took over Whole Foods in the summer of 2017, a whole new segment of people opened their eyes to the brave new world that is Amazon’s oyster (now on sale for $2.95!). In its bid to win every type of product and entertainment-related business on a global scale, Amazon’s growth is nothing short of epic.
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Topics: Knowledge, Infographic, New Business Pitch
LENOVO: How does a tech giant tell a cohesive brand story?
Lenovo has been called “the most successful of China’s technology companies in a global context,” and at last count, was worth $43bn. They’ve been acquiring IBM’s PC business and server business, along with Motorola Mobility, and developing brands like Moto, Thinkpad and Yoga. But when you’re doing so many things on many diversified fronts, your brand story can get spread too thin.
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Topics: Knowledge, Infographic, New Business Pitch
Subway Meets Millennials Hungry for Healthy Fast Food
Unlike most other fast food chains, Subway doesn’t target young men who are unfathomably able to down entire buckets of chicken and absorb multiple BBQ bacon cheeseburgers without showing any ill effects. Subway has, at least for the past two decades, been the fast food chain for the health conscious.
That has not changed.
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Topics: Knowledge, Infographic, New Business Pitch
