CUSTOMER INSIGHTS BLOG

LENOVO: How does a tech giant tell a cohesive brand story?

Lenovo has been called “the most successful of China’s technology companies in a global context,” and at last count, was worth $43bn. They’ve been acquiring IBM’s PC business and server business, along with Motorola Mobility, and developing brands like Moto, Thinkpad and Yoga. But when you’re doing so many things on many diversified fronts, your brand story can get spread too thin.

Posted by Max on Sep 13, 2017 6:27:09 AM

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Topics: Knowledge, Infographic, New Business Pitch

Subway Meets Millennials Hungry for Healthy Fast Food

Unlike most other fast food chains, Subway doesn’t target young men who are unfathomably able to down entire buckets of chicken and absorb multiple BBQ bacon cheeseburgers without showing any ill effects. Subway has, at least for the past two decades, been the fast food chain for the health conscious.

That has not changed.

Posted by Max on Aug 21, 2017 4:00:00 PM

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Topics: Knowledge, Infographic, New Business Pitch

Deli Meat Dealers Dietz & Watson Look for a Larger Slice of Market

In 1971, 1 percent of the U.S. population described themselves as vegetarians. According to Vegetarian Times, that number has more than tripled, which still isn’t an alarming number to meat industries at 3.2 percent. 

Posted by Max on Aug 4, 2017 8:18:36 AM

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Topics: Knowledge, Infographic, New Business Pitch

How To Find the Right Influencer

2016 will be remembered as the year in which Influencer Marketing went mainstream.
According to a survey published by Linqia, including responses from 170 marketers across a variety of industries, 86% of marketers used this channel to expand brand reach in three significant ways:

Posted by Max on Aug 3, 2017 6:42:10 AM

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Topics: Knowledge, Infographic, Vertical Insights

LEGO’s Evolution meets Generation Z

Sixty-three percent of American shoppers agree: Toys aren’t just for kids - they can be for adults too. One group of young adults, in particular, may be the next target of LEGO, the building-block game and (increasingly) multimedia powerhouse.

Posted by Max on Jul 18, 2017 2:13:00 AM

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Topics: Knowledge, Infographic, New Business Pitch

Don’t Put Guys in a Box – Uniqlo’s Fast Fashion Has Men in Mind

Fast fashion is a huge industry built around the concept of reproducing the season’s hottest trends as quickly and as cheaply as possible, and getting them to market. The focus is on speed and profit, not necessarily quality. And the target audience is, by and large, women.

Posted by Max on Jun 27, 2017 2:03:00 AM

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Topics: Knowledge, Infographic, New Business Pitch

Airbnb Needs a New Direction – The Compass Points to Millennial Business Travelers

Airbnb, the online marketplace for short-term private rentals, has launched a global creative advertising review to help them achieve their next phase of growth – and they’ve been growing quickly. Tapping the market of budget and quality-conscious travelers, Airbnb properties have been successfully luring away travelers from hotels. HVS, a hospitality consulting firm, estimated a loss of $450 Million in direct revenues per year, all because of Airbnb.

Posted by Max on May 30, 2017 2:51:38 AM

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Topics: Knowledge, Infographic, New Business Pitch

Fage Yogurt Pitch Brief & The Surprising Places to Find Yogurt-Lovers

Fage is a brand of Greek yogurt sold in health food stores (in fact, it’s the second-biggest Greek yogurt company in the U.S.).  If you haven’t heard of Fage, it’s probably because you buy Chobani – its primary competitor. Recently, Fage broke with its former creative agency, MullenLowe, which handled creative, digital, social, media planning and buying, brand strategy and public relations.

Posted by Max on May 11, 2017 3:04:56 AM

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Topics: Knowledge, Infographic, New Business Pitch

Bud Sales are Slipping, Spurring an Agency Review – Could the Hispanic Market be the Solution?

Budweiser and Bud Light are not just global beer brands, they are the two largest global beer brands. And sales have been sliding down – at least among American consumers.

Posted by Max on Apr 26, 2017 4:01:30 AM

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Topics: Knowledge, Infographic, New Business Pitch

Can MINI Find its Match in Millennial Creatives?

MINI, the BMW-owned company that makes Mini-Coopers and less-mini Coopers (they come in all sizes now), has parted ways with their creative agency BSSP. Their agency review is happening now, causing us to take a closer look at their marketing, current customers, and the customers they should be targeting next.

Posted by Max on Mar 29, 2017 3:25:20 AM

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Topics: Knowledge, Infographic, New Business Pitch

Millennial Hispanics Might be the Key to Sprint’s Comeback

Verizon is king of the wireless market, holding just shy of 35% of market share. AT&T is nipping at its heels at 32%. T-Mobile is about half of that, and in this bar-chart family picture, Sprint looks like the baby of the bunch.

Posted by Max on Jan 30, 2017 3:00:00 AM

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Topics: Knowledge, Infographic, New Business Pitch

Applebee’s Slump Prompts Agency Change (Again)

Applebee’s Neighborhood Grill and Bar has been in a prolonged sales slump for five consecutive quarters, which must have hit the casual dining giant hard, considering its previous five consecutive quarters of gains that ended abruptly in mid-2015. After less than a year of working with Barkley, the brand is searching for a new creative agency – an ironic move considering that Barkley’s tagline is “We Future-Proof Brands.” And future-proofing is exactly what Applebee’s needs.

Posted by Max on Jan 9, 2017 8:59:43 AM

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Topics: Knowledge, Infographic, New Business Pitch

The Silent Majority Speaks - How we could have predicted the 2016 US presidential election

Last week, together with other members of the data science team at Cubeyou, we finalized a new version of our interest algorithm. The algorithm analyzes posts, likes, interactions and reactions of several million social media users across numerous pages of brands, media, organizations and famous people, and produces a distribution of interests for each user.

Posted by Max on Dec 20, 2016 6:54:01 AM

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Topics: Knowledge, Infographic, New Business Pitch

Pitch Brief: Whole Foods & The Millennial Foodie

Whole Foods, the upscale grocery store chain, just launched a media agency review – a common occurrence when a brand experiences an entire year of declining sales. Sales at Whole Foods have been slowly, yet steadily, decreasing, like so much kombucha dribbling out of a leaky bottle. The trouble? In a way, it’s that Whole Foods marketing has been too successful.

Posted by Max on Dec 6, 2016 3:00:00 AM

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Topics: Knowledge, Infographic, New Business Pitch

Pitch Brief: Mattel (May the Force be with you, Millennial Moms)

Mattel is conducting a media agency review for both media planning and media buying, which is pretty exciting considering there isn’t a child alive who doesn’t own a Mattel toy of some kind. They own everything, from American Girl to Ninja Turtles – but lately, they’ve been making the most money off of the interstellar cash cow: Star Wars.

Posted by Max on Nov 22, 2016 2:04:53 AM

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Topics: Knowledge, Infographic, New Business Pitch