Customer Insights Blog

TV Drama Affinity Rankings Jan - June 2018

Crime shows and thrillers. Sci-fi and dystopian fantasies. Of more than 200 TV dramas that premiered during the first half of 2018, which shows bring out the fanatic fans? Cubeyou's inaugural Affinity Rankings show that The Bold Type, The Fosters and 13 Reasons Why enjoy the strongest interest among women 18-49, whereas Into The Badlands, The Flash and The Expanse rank highest among men 18-49.

Posted by Cubeyou Marketing on Oct 12, 2018 6:29:27 AM

• Tweet

Topics: Report, Media

Creating Personas With (Big) Psychographic Data

Subaru and pet lovers. Bud Light and Game of Thrones fanatics. IHOP and burger fans. This educational webinar explores how to apply psychographic data and interest-based audience segmentation to develop more accurate personas and make the right marketing decisions. 

Posted by Cubeyou Marketing on Sep 24, 2018 4:03:25 PM

• Tweet

Topics: Webinar, Segmentation Analysis, Presentation

Audience Insights: 70th Primetime Emmy Nominees

Roll out the red carpet and Cubeyou audience insights! The 70th Primetime Emmy Awards will air Monday, September 17th to honor the best primetime shows on television.

Posted by Cubeyou Marketing on Aug 30, 2018 1:03:39 PM

• Tweet

Topics: New Business Pitch

Pitch Brief: Ruby Tuesday

Ruby Tuesday, Inc., which owns and operates 596 casual dining restaurants, went private following an acquisition by NRD Capital in December 2017, and hired a new CEO Ray Blanchette in January 2018 to embark on a turnaround strategy. With these big changes well under way, Ruby Tuesday might be ripe for a creative assessment.

Posted by Cubeyou Marketing on Aug 23, 2018 10:30:44 AM

• Tweet

Topics: New Business Pitch

Social Fans vs. Buyers. What Gives?

Despite marketers' enormous efforts spent on engaging with consumers on social media, there has been very little data about how this translates into real-world product purchase and consumption. How do you correlate consumer interests online to what really matters: product purchase and consumption?

Posted by Cubeyou Marketing on Jul 19, 2018 10:59:11 AM

• Tweet

Topics: Knowledge

The Data-Driven Father’s Day Gift Guide

With Father’s Day right around the corner, the pressure is on to find a gift that your dad will actually want. If you’re like the rest of us, this is no easy task.

Posted by Cubeyou Marketing on Jun 15, 2018 5:06:48 PM

• Tweet

Topics: Knowledge, Infographic, Segmentation Analysis

Pitch Brief: Hyatt & The High-End Traveler

Hyatt has announced a global review for all 12 of its brands around the world, following an announcement that it has eliminated its CMO position altogether. Change is in the air, but the hotel company’s direction is clear - their strategy is to attract the high-end traveler by expanding their wellness offerings.

Posted by Max on Mar 6, 2018 4:16:40 AM

• Tweet

Topics: Knowledge, Infographic, New Business Pitch

Pitch Brief: From Jack Link's to ... Jill Links

Jack Links is all about meaty goodness, supplying beef, pork, bacon, turkey and chicken snacks to grocery stores, convenience stores and gas stations across the U.S. Protein is their thing, and they’re getting ready for the next stage in their marketing evolution by launching a creative review.

Posted by Max on Feb 20, 2018 3:09:00 AM

• Tweet

Topics: Knowledge, Infographic, New Business Pitch

Mars and the Millennial Dog Owners

When you hear the word “Mars,” you’re either thinking of Elon Musk’s Space X and a sci-fi worthy colony on the red planet; or, if you’re hungry, you’re imagining the caramel and nougaty goodness of the Mars candy bar.

Posted by Max on Feb 8, 2018 6:34:18 AM

• Tweet

Topics: Knowledge, Infographic, New Business Pitch

GE Appliances & The Millennial Kitchen Remodeler

GE Appliances holds 14 percent of the U.S. home appliance market - that’s not by accident. Not only has the GE name been around since 1894, the GE Appliances branch has made a name for itself by being on the cutting edge of trends. 

Posted by Max on Jan 23, 2018 3:55:00 AM

• Tweet

Topics: Knowledge, Infographic, New Business Pitch

Pitch Brief: Dunkin’ Donuts Puts U.S. Creative up for Review

If you haven’t seen Dunkin’ Donuts in the news, you have a good excuse. Larger socio-political machinations have been hogging the spotlight over the past year, pushing other stories under the radar. 

Posted by Max on Jan 9, 2018 12:47:00 AM

• Tweet

Topics: Knowledge, Infographic, New Business Pitch

BMW Looks for Creative Agency to Lift Lagging Sales

BMW’s U.S. sales have dropped dramatically in the past two years, even with their popular MINI Cooper brand. The vehicles haven’t changed, and with a stronger economy, more people are in a position to buy them, so the issue appears to be competition.

Posted by Max on Dec 5, 2017 4:45:48 AM

• Tweet

Topics: Knowledge, Infographic, New Business Pitch

Pitch Brief: Campbell’s Soup and Millennials? Well Yes!

Campbell Soup’s journey over the past several years is a study on how to find what your customers really care about - versus what you think they care about.

Posted by Max on Nov 20, 2017 7:00:52 AM

• Tweet

Topics: Knowledge, Infographic, New Business Pitch

McDonald’s is expanding its roster of preferred media agencies - want in?

McDonald’s, the fast food giant, isn’t leaving its long-term media agency, OMD, but it is holding its first global media review in more than a decade in an effort to work with a roster of preferred agencies rather than a single partner.

Posted by Max on Nov 7, 2017 4:47:14 AM

• Tweet

Topics: Knowledge, Infographic, New Business Pitch

Should Hotels.com Switch Up Their Audience as They Switch Out Their Media Agency?

Hotels.com’s North American media planning and buying business is up for grabs as they seek to combine their U.S. and Canadian accounts to gain a strategic advantage in the travel reservation market.

Posted by Max on Oct 23, 2017 6:37:24 AM

• Tweet

Topics: Knowledge, Infographic, New Business Pitch