Advertisers are always pushing the limits in advertisements in order to grab attention, but in this age of content saturation, they’re not the only ones. If you want to carve out a piece of the online audience for your very own, you have to do something different.
BBDO Atlanta creative director, Stephen McMennamy, spliced pairs of images to create surreal pictures that spread through social networks like Tumblr, Squarspace and Instagram. To date, these images haven’t been used as advertisements - but could they be? And if they were to turn into advertisements, how effective would they be?
We selected 5 spliced images to analyze for advertising potential:
Turtle Biker, for Bikers:
This turtle found himself on the fast-track to internet stardom when he upgraded his shell for a flashy biker helmet. Could this turtle turn advertising spokes-model for a Motorcycle brand?
Not so much. Maybe because turtles aren’t known for speed and bikers go fast, but this doesn’t seem like an ideal pairing for this target audience. Better try with a Weimaraner; turtles come at the 18th place ranked among other 19 animals.
Luna Parks, for Bicycle Riders:
Analyzing the favorite destinations of bike riders, we discovered that Amusement Parks don’t even make the list of Top 20 according to Affinity scores. But cyclers sure do like ski resorts.
Fruit, for Designers:
Designers tend to be a health conscious bunch, which makes a banana-pencil an ideal combophoto for an eye-catching advertisement.
Donuts, for Truck Drivers:
Man cannot live on donuts alone! And, neither can truck drivers, who prefer on-the-go foods like ramen noodles and smoothies. Trade those tires in for a noodle cab and a french fry bed, and you might have yourself an ad. Among all other foods, donuts are at the bottom of the ranking table.
Rocky downed a dozen raw eggs - not tomatoes - and other boxers follow suit with a marked preference towards high-protein foods. If this tomato-glove were turned into an advertisement, we think it might raise unsettling questions, like how much tomato juice would spurt out with every landed blow? We wouldn’t mind seeing a boxing glove made of meat though (maybe Lady Gaga could endorse it).
Headphone Donuts, for Music Lovers
Would people listen to music through donut-shaped headphones?
Our guess is yes. Among all of the other foods, people who enjoy music also seem to have a particular appreciation for donuts. Donuts have a high Affinity score, coming in at 4th place in the rankings. Maybe donut shops should consider partnering with musicians, or vice versa.