Customer Insights Blog

John

Recent Posts

The Worst Advice we’ve heard about content strategy

“You need more keywords.”

This is a tough one, because while you do need some keywords, there is a BIG RED LINE between some and keyword-stuffing. In the early days of search engines, the more keywords you had on a page, the higher it would appear in the search results. 

Posted by John on Sep 22, 2015 5:59:00 AM
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Topics: Knowledge

Donald Trump's Audience Analysis

Who, besides Tom Brady, thinks that Donald Trump is a viable presidential candidate? That’s the question circulating around our office this month – and we’re not alone. Even The Atlantic ran a headline begging the question “Is Running for President Donald Trump’s Worst Business Decision Yet?”
Maybe not.

Posted by John on Sep 12, 2015 9:30:00 PM
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Topics: Infographic

Consumer Analysis – Burning Man Burners

Burning Man kicks off at the end of August, and for a week, the most creatively inspired collaborative wonderland of the year takes form in the acidic sands of the Black Rock Desert in northern Nevada. The sun burns, the sand burns, the man burns – a ritual conflagration of a giant wooden effigy – and the social experiment of art, radical self-expression, and cooperative community-building burns brightest of all.

Posted by John on Aug 25, 2015 10:30:00 PM
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Topics: Infographic

Only as Old as You Feel: Age vs. Life Stage in Marketing

Age and Life Stage Can Lead Your Marketing Astray

Question: What age would you peg someone who lives at home with their parents, doesn’t own a car, isn’t yet married, is unemployed or underemployed or still in school, and spends several hours a day playing games?

That sounds more like a teenager than a 30-year-old, doesn’t it?

Posted by John on Aug 22, 2015 10:30:00 PM
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Topics: Knowledge

The 5 Data Points You Need to Build Your Customer Profile

A customer profile acts as a character sketch of your ideal or typical customer. Just like a real customer, your profile should include a name, gender, photograph, and a detailed description that reveals goals, wants, needs, challenges, values and interests. Essentially, you’re creating a well-rounded human being, which can be a daunting task. You don’t want to rely on instinct alone – as a data-driven marketer, you need numbers to paint this picture, and we have the five data points you need to start.

Posted by John on Aug 7, 2015 10:30:00 PM
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Topics: Knowledge

Mini Buyer Persona Nike Basketball consumers in the US

We are really excited to present our brand new series of Mini Buyer Persona’s. This series is the culmination of countless behavioural analysis reports, and feedback calls, with hundreds of marketing strategists who use Cubeyou+ on a daily basis.

Posted by John on Jul 21, 2015 10:30:00 PM
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Topics: Infographic

Lebron and the Cav’s or Curry and the Warriors: Who is America rooting for?


With the warriors on the verge of winning their first championship in 40 years, we decided to dig a little deeper into who America is rooting for, Stephen Curry and The Golden State Warriors or Lebron James and The Cleveland Cavalier’s.

Posted by John on Jun 15, 2015 10:49:00 AM
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Topics: Infographic

State by State Favorite Beer


After years of consumer profiling and audience measurement for top brands and agencies across the globe, we decided to have a bit of fun with our data and started the "state by state" series.
Being avid beer drinkers, we decided to see what is the most popular beer in each state. As you can see, the beer brands of the world are as diverse as the states themselves — though a handful of massive multinational brewers own a staggering number of these brands.

Posted by John on Jun 8, 2015 5:13:00 AM
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Topics: Infographic

Myths About Content That Can Sink Your SERP Ranking

“Computers are like Old Testament gods; lots of rules and no mercy.”
– Joseph Campbell, The Power of Myth

If Professor Campbell had been a modern-day marketer, he would have said the same thing about search engines. Lots of rules and no mercy! But while the Powers that Be at Google are anything but mythical, there are a number of widely-believed myths about the “best practices” that will gain their notice. Here are 20 of those myths that, if acted on, will bring the Fury-bots down upon you and your business.

Posted by John on May 20, 2015 11:30:00 PM
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Topics: Knowledge

11 Signs a Content Strategy Can Boost Your Business

Whether for your own business or your clients’ businesses, content can be a gateway into getting found online. Did you know that companies with more than 50 pages generate 48% more traffic than those with 50 pages or fewer? How would 55% more leads impact your business? If you increase the number of landing pages on your site to 15, you could find out. Of course, a content strategy is far more than just adding landing pages, but with those numbers (courtesy of Hubspot), it’s clear that content has much to offer your business. And, if any of these 10 Signs look familiar, investing in content strategies may produce significant ROI.

Posted by John on May 12, 2015 12:56:00 AM
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Topics: Knowledge

Is a Buyer Persona Like a Buyer Profile?

You know that to create marketing campaigns that your prospects want to be part of, you’ll first need to understand their…

  • Personalities
  • Work and personal life roles
  • Interests and hobbies
  • Recreational activities
  • Music preferences
  • Influencers
  • Responsibilities
  • Pain points
  • Concerns

Only then can you construct online and offline marketing strategies that speak directly to your customers in their own language and convert them from prospects to buyers to brand advocates.

Posted by John on May 4, 2015 11:40:00 PM
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Topics: Knowledge