At Cubeyou, we provide the raw data. A lot of raw data. And we love nothing more than to watch a brilliant marketing team take that data and transform it into a winning pitch.
When sparks & honey, a New York marketing and advertising agency, planned their campaigns for 2016, they used Cubeyou to uncover details on their target’s lifestyle, habits and interests. But that’s not all they uncovered. Using information on their target’s interests, sparks & honey was inspired to form partnerships, find more media opportunities and provide meaningful insights to their creative team. In short, by focusing on interest instead of consumption, sparks & honey changed how they thought about strategy.
Differentiation is in the Details: Meet Rebecca Stephenson, junior account planner at Merkley and Partners.
Merkley and Partners is a New York communications agency that brings strategy, creative and media together to develop solutions that could only be found through an interdisciplinary approach. As account planner, it’s Rebecca Stephenson’s job to learn everything possible about client brands so her team can:
A Day in the Strategy Office: Meet Matt Sincaglia, Senior Brand Strategist at RedPeg Marketing
Matt Sincaglia is a “sharp thinker, no filter, get the job done kinda guy” who’s worked with multiple Fortune 100 companies on branding and marketing strategy. As Senior Brand Strategist for RedPeg Marketing, it’s Sincaglia’s job to learn the market, competitors, and differentiators of each company RedPeg works with - and most importantly, he has to gain a deep insight into each brand’s target market.
Sitting on a green, grassy hillside watching fireworks on a warm summer night, the scents of sunscreen, mosquito repellent and popcorn melting together in the humid air as upturned faces are lit by pink, yellow and white flairs, “Ooooh”-ing and “Aaaaah”-ing in unison – that’s the memory you might have if you’ve experienced the 4th of July in Virginia. It might surprise you to know that this isn’t the ubiquitous American experience.
If “Content is King,” then search engines are the axis of powers that put Content on the throne. Through content, you can rise through search engine rankings, drive targeted traffic to your site, nurture existing leads, and turn buyers into long-term customers and brand advocates. Yes, King Content can do all of this, but only if you know how all the parts of the Content Kingdom work together to form cohesive marketing strategies.
Here’s a quick and dirty guide to creating an effective content strategy.