CUSTOMER INSIGHTS BLOG

Helen

Recent Posts

5 Ways a Kick-Ass Marketing Team Used Cubeyou Data in its Pitch

At Cubeyou, we provide the raw data. A lot of raw data. And we love nothing more than to watch a brilliant marketing team take that data and transform it into a winning pitch.

Posted by Helen on Oct 4, 2016 10:00:00 AM
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Topics: Knowledge, Customer Analysis, HowTo

How interest changed our business: Case study, sparks & honey

SUMMARY

When sparks & honey, a New York marketing and advertising agency, planned their campaigns for 2016, they used Cubeyou to uncover details on their target’s lifestyle, habits and interests. But that’s not all they uncovered. Using information on their target’s interests, sparks & honey was inspired to form partnerships, find more media opportunities and provide meaningful insights to their creative team. In short, by focusing on interest instead of consumption, sparks & honey changed how they thought about strategy.

Posted by Helen on Nov 4, 2015 4:00:00 AM
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Topics: Case Study, Agency

Define Your Differentiators with Merkley+Partners Account Planner Becca Stephenson

Differentiation is in the Details: Meet Rebecca Stephenson, junior account planner at Merkley and Partners. 

Merkley and Partners is a New York communications agency that brings strategy, creative and media together to develop solutions that could only be found through an interdisciplinary approach. As account planner, it’s Rebecca Stephenson’s job to learn everything possible about client brands so her team can:

Posted by Helen on Sep 30, 2015 6:47:00 AM
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Topics: Interview

5 Reasons You Want a Day in the Strategy Office with Matt Sincaglia

 A Day in the Strategy Office: Meet Matt Sincaglia, Senior Brand Strategist at RedPeg Marketing

Matt Sincaglia is a “sharp thinker, no filter, get the job done kinda guy” who’s worked with multiple Fortune 100 companies on branding and marketing strategy. As Senior Brand Strategist for RedPeg Marketing, it’s Sincaglia’s job to learn the market, competitors, and differentiators of each company RedPeg works with - and most importantly, he has to gain a deep insight into each brand’s target market.

Posted by Helen on Sep 9, 2015 10:30:00 PM
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Topics: Interview

The 4th of July Party Map – How Do Your Festivities Compare?


Sitting on a green, grassy hillside watching fireworks on a warm summer night, the scents of sunscreen, mosquito repellent and popcorn melting together in the humid air as upturned faces are lit by pink, yellow and white flairs, “Ooooh”-ing and “Aaaaah”-ing in unison – that’s the memory you might have if you’ve experienced the 4th of July in Virginia. It might surprise you to know that this isn’t the ubiquitous American experience.

Posted by Helen on Jul 1, 2015 4:16:00 AM
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Topics: Infographic

The Ultimate Content Strategy Cheat Sheet

If “Content is King,” then search engines are the axis of powers that put Content on the throne. Through content, you can rise through search engine rankings, drive targeted traffic to your site, nurture existing leads, and turn buyers into long-term customers and brand advocates. Yes, King Content can do all of this, but only if you know how all the parts of the Content Kingdom work together to form cohesive marketing strategies.

Here’s a quick and dirty guide to creating an effective content strategy.

Posted by Helen on May 19, 2015 11:30:00 PM
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Topics: Template

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