Customer Insights Blog


Recent Posts

7 Stats you didn't know about New Business Pitching

In Q4 2015 we ran an extensive research on how the new business pitching scene has changed in the past few year. Here is what we learned.

Posted by Fede on Feb 23, 2016 6:39:00 AM
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Topics: Knowledge, Webinar

Do Millennials Strive for a Healthy Lifestyle? YES but only the older segment 25-34

Numerous studies, as well as anecdotal evidence, have shown that the concept of a “healthy lifestyle” changes with each generation.The Greatest Generation and their Baby Boomer offspring tend to associate health with vitamins and regular medical care.

Posted by Fede on Dec 9, 2015 5:00:00 AM
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Topics: Knowledge, Ebook

The 4 Step Formula to Connect with your Prospect and Win His Business Over

You know when a pitch is going well – you can feel it in the chemistry of the room. That unmistakable energy of a successful pitch meeting doesn’t happen through luck; there’s a science behind the spark. Professor of organizational behavior at the London Business School and former executive director of USC’s Leadership Institute, Jay Conger, says there are four distinct steps to getting people onboard with your plan.

Posted by Fede on Nov 11, 2015 9:38:43 AM
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Topics: Knowledge, Ebook

What Facebook Knows about you ... Part 2/2

This post is continuing from "What Facebook knows about you Part 1/2". 


The capability of knowing peoples' interest and seeing how they change over time is probably the most undervalued, but also definitely the most powerful predictive capability that Facebook has.  

Posted by Fede on Nov 3, 2015 4:00:00 AM
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Topics: Knowledge

What Facebook Knows about you ... Part 1/2

On August 28th, Mark Zuckerberg announce an historic milestone: 1 Billion people online on Facebook in a single day. What Facebook managed to do in just 10 years is nothing less than incredible. They can count on more than 1.5Billion active users each month, which means 1 in 5 people on earth log onto Facebook at least once a month. That means that more than 1/2 of Facebook users  access their accounts  EVERY single day and spend 20+ minutes on it.

Posted by Fede on Oct 27, 2015 4:00:00 AM
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Topics: Knowledge

Blueprint to an Audience Analysis Masterpiece


Brand Managers and Account Planners are rarely associated with creativity and artistic genius, but most (not all) of their activity can indeed be considered as art. The art of connecting dots, uncovering connections between apparently unrelated domains and converting a white canvas into a high resolution picture of a target audience. The same picture that will kickstart and guide creative teams into high-energy brainstorming sessions to generate the next mind-blowing campaign.  

Posted by Fede on Oct 20, 2015 4:00:00 AM
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Topics: Template, Customer Analysis

Bang for Buck: High-Affinity Advocates or High-Reach Influencers

As the world-wide web gets savvier, more ads are being successfully blocked by users, and soon Apple will make ad blocking on mobile devices easier too. Traditional advertising is living on borrowed time, but that doesn’t mean brands are losing access to consumers. It does mean that brands need to find new and better ways to reach them.

Posted by Fede on Sep 22, 2015 12:32:00 PM
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Topics: Knowledge, Customer Analysis

Don’t Let Music be an Afterthought in Marketing

“I’m on top of the world!” by Imagine Dragons pumps through my speakers as I write this, and while my fingers fly over the keyboard, I’m bobbin’ my head my head and dancing with my feet, feeling pretty much like I am on top of the world. Music has an incredibly powerful effect over our emotional and mental states, and considering that evoking an emotional response is high on the list of goals for marketers, it’s surprising that choosing music for a campaign tends to be the last item on that same list.

Posted by Fede on Sep 9, 2015 10:30:00 PM
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Topics: Knowledge