Customer Insights Blog

TV Drama Affinity Rankings Jan - June 2018

Creating Personas With (Big) Psychographic Data

Audience Insights: 70th Primetime Emmy Nominees

Pitch Brief: Ruby Tuesday

Social Fans vs. Buyers. What Gives?

The Data-Driven Father’s Day Gift Guide

Pitch Brief: Hyatt & The High-End Traveler

Pitch Brief: From Jack Link's to ... Jill Links

Mars and the Millennial Dog Owners

GE Appliances & The Millennial Kitchen Remodeler

Pitch Brief: Dunkin’ Donuts Puts U.S. Creative up for Review

BMW Looks for Creative Agency to Lift Lagging Sales

Pitch Brief: Campbell’s Soup and Millennials? Well Yes!

McDonald’s is expanding its roster of preferred media agencies - want in?

Should Switch Up Their Audience as They Switch Out Their Media Agency?

Pitch Brief: Papa John’s Might Want to Pitch the Ladies


LENOVO: How does a tech giant tell a cohesive brand story?

Subway Meets Millennials Hungry for Healthy Fast Food

Deli Meat Dealers Dietz & Watson Look for a Larger Slice of Market

How To Find the Right Influencer

LEGO’s Evolution meets Generation Z

Don’t Put Guys in a Box – Uniqlo’s Fast Fashion Has Men in Mind

Airbnb Needs a New Direction – The Compass Points to Millennial Business Travelers

Fage Yogurt Pitch Brief & The Surprising Places to Find Yogurt-Lovers

Bud Sales are Slipping, Spurring an Agency Review – Could the Hispanic Market be the Solution?

Can MINI Find its Match in Millennial Creatives?

Millennial Hispanics Might be the Key to Sprint’s Comeback

Applebee’s Slump Prompts Agency Change (Again)

The Silent Majority Speaks - How we could have predicted the 2016 US presidential election

Pitch Brief: Whole Foods & The Millennial Foodie

Pitch Brief: Mattel (May the Force be with you, Millennial Moms)

Pitch Brief: Chipotle Looks for a New Agency to Freshen Up its Image

Pitch Brief: Lowe’s Takes on the Millennial Market

Pepsi Has an Upcoming Agency Review, but the Real Question is: Who’s still drinking soda?

5 Ways a Kick-Ass Marketing Team Used Cubeyou Data in its Pitch

Meet the Fast Food Chicken Consumers – Can KFC Re-Colonelize Them?

Meet the Millennial Craft Beer Lovers - Does Shock Top Have a Chance?

Meet the Female Runners: They're Going Places

Meet the Tech Savvy Moms

Meet the Gamers: You’ve been PWND

Meet the Mobile Payers – They Pay the ‘Smart’ Way

Meet the Millennial Pet Lovers – Putting the Grrrr in Girly

Meet the Thoughtful Eater – Is the Chicken Local?

Meet the Millennial Social Drinkers (First Round’s On Them!)

Meet the Audiophiles: They’re cooler than the rest of us

Meet the Upcyclists: Turning trash into treasure

Meet the new demographic: The Lumbersexual

7 Stats you didn't know about New Business Pitching

American Hispanics Explained: A Different Approach to Food & Health

American Hispanics Explained: Is Online video an effective medium for Hispanic content?

American Hispanics Explained: Can Hispanics drive beauty category sales?

American Millennials Explained: 3-Meals a Day (or snacking away)?

American Millennials Explained: Top Chef Edition

Do Millennials Strive for a Healthy Lifestyle? YES but only the older segment 25-34

The 4 Consumer Insights You Need to Connect Emotionally with Your Target

The 3 Business Insights You Need to Establish Credibility with Your Prospect

Pitch Brief: Church & Dwight

Why Interest Beats Consumption Every Time for Marketing Insights into Conversion

The 4 Step Formula to Connect with your Prospect and Win His Business Over

5 Insights into Millennial Consumers That Will Make You Rethink your Strategies

Pitch Brief: Content Work Project

Book Review: Buyer Personas by Adele Revella

How interest changed our business: Case study, sparks & honey

What Facebook Knows about you ... Part 2/2

Pitch Brief: Playstation Vue Content Work Project

Customer Profile: Under Armour Basketball

What Facebook Knows about you ... Part 1/2

Pitch Brief: Heinz Ketchup is looking for a New Content Agency

H&M’s New #SelectedByBeckham Campaign

Audience Analysis: Kate Spade Saturday

Blueprint to an Audience Analysis Masterpiece

Why Interest is... Interesting

Audience Analysis: Patagonia Consumer in the US

Is Data-based Social Profiling a Better Judge of Personality than You are?

Pitch Brief: Dannon is looking for a new Content  Agency

Audience Analysis: Old Navy's Consumer in the US

Why Marketing Strategists and Account Planners Deserve More Credit

Define Your Differentiators with Merkley+Partners Account Planner Becca Stephenson

Using Google Analytics Audience Data & Why Affinity is the Future of Search

State by State: Dream Cars, Bitchin’ Rides & America’s Favorite Car

Bang for Buck: High-Affinity Advocates or High-Reach Influencers

The Worst Advice we’ve heard about content strategy

The Top 3 Differences Between B2C and B2B Customer Personas

Donald Trump's Audience Analysis

Don’t Let Music be an Afterthought in Marketing

5 Reasons You Want a Day in the Strategy Office with Matt Sincaglia

Combophotos: Could They Work As Advertisements?

State By State: MTV Music Video Awards

Consumer Analysis – Burning Man Burners

Only as Old as You Feel: Age vs. Life Stage in Marketing

How Samsung engages young parents with its new “Wash Happy” campaign

Customer Profile: Mike, a GoPro fan living on the West Coast

State by State: What Generation Z is Watching and Listening to this Summer

The 5 Data Points You Need to Build Your Customer Profile

The Surprising Allure of Old Spice's Muscle Surprise Campaign

How to Choose the Right Celebrity to Endorse Your Brand in 3 Easy Steps

State by State Favorite Airlines

Adobe Photoshop’s Murder Mystery Campaign

Mini Buyer Persona Nike Basketball consumers in the US

How craftsman tools campaigned to be worth bragging about

Favorite ESPY Award Athletes Mapped by State

Sweat or tears - which make-up brand got it right?

Leverage “Both-Brain” Marketing for More Meaningful Campaigns

The 4th of July Party Map – How Do Your Festivities Compare?

How Whirlpool Found Love in Unlikely Places Boosting Sales and Possibly Making the World a Better Place

4 Practical Ways to Prepare Your Mind for Inspired Ideas

Behind the Scenes of Pizza Hut's Projection Pizza Box in Hong Kong - Would it Work Here?

Going from Too Many Cooks to Inspired Collaboration

Lebron and the Cav’s or Curry and the Warriors: Who is America rooting for?

5 Steps to The Most Effective Brainstorming Session You’ll Ever Have

State by State Favorite Beer

How to Find the Hook that Reels in the Big Fish

How to Begin Your Pitch with Inbound Prospects

What Makes Your Marketing Agency Different Come Pitch Time?

5 Expectations Brands Have of Your Agency

Myths About Content That Can Sink Your SERP Ranking

The Ultimate Content Strategy Cheat Sheet

The Worst Advice we've heard about content strategy

11 Signs a Content Strategy Can Boost Your Business

5 Ideas for Leveraging Influencers

Is a Buyer Persona Like a Buyer Profile?

Leverage Customer Interests for Remarkable Marketing

Why the B2C Marketing Persona is Different

Marketing at the Speed of Social

Expand Your Market by Narrowing Your Focus

Did You Know: Is the Favorite Sport of Fast Food Lovers Football or Baseball?

3 Qualities Shared by Micro Pigs and Social Communities

Trendspotting Tips for Social Marketers

Enhancing Your Market Research Toolbox

5 Ways Market Research Can Grow Your Business

Did You Know: Fast Food Junkies Like to Laugh More than People Who Go to High-End Restaurants

Case Study: Lighting the Way in Social Media

3 Tips for Persona-lizing Your Marketing

The Evolution of Consumer Research

Did You Know: The Caffeine Habits of Gamers vs. Music Lovers

The Ice Bucket Challenge: Selfies for Charity

Social Marketing: Open Your Eyes with I-SEE

4 Signs Your Business Needs Market Research Automation

Size Matters: What is the Right Sample Size?

Did You Know: Who Plays More Video Games — Pepsi or Fanta Drinkers?

The Single Biggest Pitfall in Social Marketing Today

Customer Insights: 3 Lessons Learned from Robin Williams

Did You Know: Nike Has a Higher Percentage of Female Fans Than Reebok

Fun and Statistics in Your Social Marketing Strategy

Case Study: Enhancing Your Social Media Strategy

8 Myths of Market Research — Part 2

8 Myths of Market Research — Part 1

Did You Know: Favorite Musicians for College-Age Men and Women

5 Key Social Marketing Challenges

Accelerate Your Marketing with Market Research Automation

Social Channel Chasing: Where to Find Your Target Customers

Social Engagement Is the Key to Marketing to Millennials

Social Data Becoming Part of Mainstream Research – Ask Dun & Bradstreet

Boosting Movie Ticket Sales with Social Data

Focusing on the Interest Graph Combats Declining Response Rates

Media Agencies Need Context for Content, and Relevance Starts with Cubeyou

Applying Competitive Benchmarks to Movie Marketing – Lesson Two

Applying Social Data Benchmarks to Movie Marketing – Lesson One

What can you learn from 1,652,725 Movie Fans?

Customer Intelligence: Finding Your Customer Persona in Social Data

Understanding How to Mine the Interest Graph

Time for Your Marketing Programs to Get More Personal

Why Facebook Provides the Perfect Social Barometer for Consumer Attitudes

Social Data and Predictive Analytics Techniques to Anticipate the End of the Economic Crisis

6 Market Research Reports for Multiple Marketing Strategies

The Bigger They Are, The More The Believe in Social Media

Do companies use insight from Business Intelligence departements or external agencies properly?

All is Vanity. This is why Roberto Cavalli has a perfect Facebook audience

Doing Games is not a Game! (product positioning of Assassin's Creed)

How to do combination to media to reach the right target?

Did Nutella use Social Data to choose the names for its new advertising campaign?

The "Market" of Market Research through Social Data

Why Zuckerberg is wrong in not adding a Dislike Button on Facebook

Social Media Analytics goes Viral

The value of Social Currency