Customer Insights Blog
TV Drama Affinity Rankings Jan - June 2018
Creating Personas With (Big) Psychographic Data
Audience Insights: 70th Primetime Emmy Nominees
Pitch Brief: Ruby Tuesday
Social Fans vs. Buyers. What Gives?
The Data-Driven Father’s Day Gift Guide
Pitch Brief: Hyatt & The High-End Traveler
Pitch Brief: From Jack Link's to ... Jill Links
Mars and the Millennial Dog Owners
GE Appliances & The Millennial Kitchen Remodeler
Pitch Brief: Dunkin’ Donuts Puts U.S. Creative up for Review
BMW Looks for Creative Agency to Lift Lagging Sales
Pitch Brief: Campbell’s Soup and Millennials? Well Yes!
McDonald’s is expanding its roster of preferred media agencies - want in?
Should Hotels.com Switch Up Their Audience as They Switch Out Their Media Agency?
Pitch Brief: Papa John’s Might Want to Pitch the Ladies
AMAZON’S LOOKING FOR MEDIA HELP TO WIN GAME OF HOMES
LENOVO: How does a tech giant tell a cohesive brand story?
Subway Meets Millennials Hungry for Healthy Fast Food
Deli Meat Dealers Dietz & Watson Look for a Larger Slice of Market
How To Find the Right Influencer
LEGO’s Evolution meets Generation Z
Don’t Put Guys in a Box – Uniqlo’s Fast Fashion Has Men in Mind
Airbnb Needs a New Direction – The Compass Points to Millennial Business Travelers
Fage Yogurt Pitch Brief & The Surprising Places to Find Yogurt-Lovers
Bud Sales are Slipping, Spurring an Agency Review – Could the Hispanic Market be the Solution?
Can MINI Find its Match in Millennial Creatives?
Millennial Hispanics Might be the Key to Sprint’s Comeback
Applebee’s Slump Prompts Agency Change (Again)
The Silent Majority Speaks - How we could have predicted the 2016 US presidential election
Pitch Brief: Whole Foods & The Millennial Foodie
Pitch Brief: Mattel (May the Force be with you, Millennial Moms)
Pitch Brief: Chipotle Looks for a New Agency to Freshen Up its Image
Pitch Brief: Lowe’s Takes on the Millennial Market
Pepsi Has an Upcoming Agency Review, but the Real Question is: Who’s still drinking soda?
5 Ways a Kick-Ass Marketing Team Used Cubeyou Data in its Pitch
Meet the Fast Food Chicken Consumers – Can KFC Re-Colonelize Them?
Meet the Millennial Craft Beer Lovers - Does Shock Top Have a Chance?
Meet the Female Runners: They're Going Places
Meet the Tech Savvy Moms
Meet the Gamers: You’ve been PWND
Meet the Mobile Payers – They Pay the ‘Smart’ Way
Meet the Millennial Pet Lovers – Putting the Grrrr in Girly
Meet the Thoughtful Eater – Is the Chicken Local?
Meet the Millennial Social Drinkers (First Round’s On Them!)
Meet the Audiophiles: They’re cooler than the rest of us
Meet the Upcyclists: Turning trash into treasure
Meet the new demographic: The Lumbersexual
7 Stats you didn't know about New Business Pitching
American Hispanics Explained: A Different Approach to Food & Health
American Hispanics Explained: Is Online video an effective medium for Hispanic content?
American Hispanics Explained: Can Hispanics drive beauty category sales?
American Millennials Explained: 3-Meals a Day (or snacking away)?
American Millennials Explained: Top Chef Edition
Do Millennials Strive for a Healthy Lifestyle? YES but only the older segment 25-34
The 4 Consumer Insights You Need to Connect Emotionally with Your Target
The 3 Business Insights You Need to Establish Credibility with Your Prospect
Pitch Brief: Church & Dwight
Why Interest Beats Consumption Every Time for Marketing Insights into Conversion
The 4 Step Formula to Connect with your Prospect and Win His Business Over
5 Insights into Millennial Consumers That Will Make You Rethink your Strategies
Pitch Brief: Autotrader.com Content Work Project
Book Review: Buyer Personas by Adele Revella
How interest changed our business: Case study, sparks & honey
What Facebook Knows about you ... Part 2/2
Pitch Brief: Playstation Vue Content Work Project
Customer Profile: Under Armour Basketball
What Facebook Knows about you ... Part 1/2
Pitch Brief: Heinz Ketchup is looking for a New Content Agency
H&M’s New #SelectedByBeckham Campaign
Audience Analysis: Kate Spade Saturday
Blueprint to an Audience Analysis Masterpiece
Why Interest is... Interesting
Audience Analysis: Patagonia Consumer in the US
Is Data-based Social Profiling a Better Judge of Personality than You are?
Pitch Brief: Dannon is looking for a new Content Agency
Audience Analysis: Old Navy's Consumer in the US
Why Marketing Strategists and Account Planners Deserve More Credit
Define Your Differentiators with Merkley+Partners Account Planner Becca Stephenson
Using Google Analytics Audience Data & Why Affinity is the Future of Search
State by State: Dream Cars, Bitchin’ Rides & America’s Favorite Car
Bang for Buck: High-Affinity Advocates or High-Reach Influencers
The Worst Advice we’ve heard about content strategy
The Top 3 Differences Between B2C and B2B Customer Personas
Donald Trump's Audience Analysis
Don’t Let Music be an Afterthought in Marketing
5 Reasons You Want a Day in the Strategy Office with Matt Sincaglia
Combophotos: Could They Work As Advertisements?
State By State: MTV Music Video Awards
Consumer Analysis – Burning Man Burners
Only as Old as You Feel: Age vs. Life Stage in Marketing
How Samsung engages young parents with its new “Wash Happy” campaign
Customer Profile: Mike, a GoPro fan living on the West Coast
State by State: What Generation Z is Watching and Listening to this Summer
The 5 Data Points You Need to Build Your Customer Profile
The Surprising Allure of Old Spice's Muscle Surprise Campaign
How to Choose the Right Celebrity to Endorse Your Brand in 3 Easy Steps
State by State Favorite Airlines
Adobe Photoshop’s Murder Mystery Campaign
Mini Buyer Persona Nike Basketball consumers in the US
How craftsman tools campaigned to be worth bragging about
Favorite ESPY Award Athletes Mapped by State
Sweat or tears - which make-up brand got it right?
Leverage “Both-Brain” Marketing for More Meaningful Campaigns
The 4th of July Party Map – How Do Your Festivities Compare?
How Whirlpool Found Love in Unlikely Places Boosting Sales and Possibly Making the World a Better Place
4 Practical Ways to Prepare Your Mind for Inspired Ideas
Behind the Scenes of Pizza Hut's Projection Pizza Box in Hong Kong - Would it Work Here?
Going from Too Many Cooks to Inspired Collaboration
Lebron and the Cav’s or Curry and the Warriors: Who is America rooting for?
5 Steps to The Most Effective Brainstorming Session You’ll Ever Have
State by State Favorite Beer
How to Find the Hook that Reels in the Big Fish
How to Begin Your Pitch with Inbound Prospects
What Makes Your Marketing Agency Different Come Pitch Time?
5 Expectations Brands Have of Your Agency
Myths About Content That Can Sink Your SERP Ranking
The Ultimate Content Strategy Cheat Sheet
The Worst Advice we've heard about content strategy
11 Signs a Content Strategy Can Boost Your Business
5 Ideas for Leveraging Influencers
Is a Buyer Persona Like a Buyer Profile?
Leverage Customer Interests for Remarkable Marketing
Why the B2C Marketing Persona is Different
Marketing at the Speed of Social
Expand Your Market by Narrowing Your Focus
Did You Know: Is the Favorite Sport of Fast Food Lovers Football or Baseball?
3 Qualities Shared by Micro Pigs and Social Communities
Trendspotting Tips for Social Marketers
Enhancing Your Market Research Toolbox
5 Ways Market Research Can Grow Your Business
Did You Know: Fast Food Junkies Like to Laugh More than People Who Go to High-End Restaurants
Case Study: Lighting the Way in Social Media
3 Tips for Persona-lizing Your Marketing
The Evolution of Consumer Research
Did You Know: The Caffeine Habits of Gamers vs. Music Lovers
The Ice Bucket Challenge: Selfies for Charity
Social Marketing: Open Your Eyes with I-SEE
4 Signs Your Business Needs Market Research Automation
Size Matters: What is the Right Sample Size?
Did You Know: Who Plays More Video Games — Pepsi or Fanta Drinkers?
The Single Biggest Pitfall in Social Marketing Today
Customer Insights: 3 Lessons Learned from Robin Williams
Did You Know: Nike Has a Higher Percentage of Female Fans Than Reebok
Fun and Statistics in Your Social Marketing Strategy
Case Study: Enhancing Your Social Media Strategy
8 Myths of Market Research — Part 2
8 Myths of Market Research — Part 1
Did You Know: Favorite Musicians for College-Age Men and Women
5 Key Social Marketing Challenges
Accelerate Your Marketing with Market Research Automation
Social Channel Chasing: Where to Find Your Target Customers
Social Engagement Is the Key to Marketing to Millennials
Social Data Becoming Part of Mainstream Research – Ask Dun & Bradstreet
Boosting Movie Ticket Sales with Social Data
Focusing on the Interest Graph Combats Declining Response Rates
Media Agencies Need Context for Content, and Relevance Starts with Cubeyou
Applying Competitive Benchmarks to Movie Marketing – Lesson Two
Applying Social Data Benchmarks to Movie Marketing – Lesson One
What can you learn from 1,652,725 Movie Fans?
Customer Intelligence: Finding Your Customer Persona in Social Data
Understanding How to Mine the Interest Graph
Time for Your Marketing Programs to Get More Personal
Why Facebook Provides the Perfect Social Barometer for Consumer Attitudes
Social Data and Predictive Analytics Techniques to Anticipate the End of the Economic Crisis
6 Market Research Reports for Multiple Marketing Strategies
The Bigger They Are, The More The Believe in Social Media
Do companies use insight from Business Intelligence departements or external agencies properly?
All is Vanity. This is why Roberto Cavalli has a perfect Facebook audience
Doing Games is not a Game! (product positioning of Assassin's Creed)
How to do combination to media to reach the right target?
Did Nutella use Social Data to choose the names for its new advertising campaign?
The "Market" of Market Research through Social Data
Why Zuckerberg is wrong in not adding a Dislike Button on Facebook
Social Media Analytics goes Viral
The value of Social Currency
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