CUSTOMER INSIGHTS BLOG

Fage Yogurt Pitch Brief & The Surprising Places to Find Yogurt-Lovers

Fage is a brand of Greek yogurt sold in health food stores (in fact, it’s the second-biggest Greek yogurt company in the U.S.).  If you haven’t heard of Fage, it’s probably because you buy Chobani – its primary competitor. Recently, Fage broke with its former creative agency, MullenLowe, which handled creative, digital, social, media planning and buying, brand strategy and public relations.

Posted by Max on May 11, 2017 3:04:56 AM
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Topics: Knowledge, Infographic, New Business Pitch

Bud Sales are Slipping, Spurring an Agency Review – Could the Hispanic Market be the Solution?

Budweiser and Bud Light are not just global beer brands, they are the two largest global beer brands. And sales have been sliding down – at least among American consumers.

Posted by Max on Apr 26, 2017 4:01:30 AM
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Topics: Knowledge, Infographic, New Business Pitch

Can MINI Find its Match in Millennial Creatives?

MINI, the BMW-owned company that makes Mini-Coopers and less-mini Coopers (they come in all sizes now), has parted ways with their creative agency BSSP. Their agency review is happening now, causing us to take a closer look at their marketing, current customers, and the customers they should be targeting next.

Posted by Max on Mar 29, 2017 3:25:20 AM
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Topics: Knowledge, Infographic, New Business Pitch

Millennial Hispanics Might be the Key to Sprint’s Comeback

Verizon is king of the wireless market, holding just shy of 35% of market share. AT&T is nipping at its heels at 32%. T-Mobile is about half of that, and in this bar-chart family picture, Sprint looks like the baby of the bunch.

Posted by Max on Jan 30, 2017 3:00:00 AM
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Topics: Knowledge, Infographic, New Business Pitch

Applebee’s Slump Prompts Agency Change (Again)

Applebee’s Neighborhood Grill and Bar has been in a prolonged sales slump for five consecutive quarters, which must have hit the casual dining giant hard, considering its previous five consecutive quarters of gains that ended abruptly in mid-2015. After less than a year of working with Barkley, the brand is searching for a new creative agency – an ironic move considering that Barkley’s tagline is “We Future-Proof Brands.” And future-proofing is exactly what Applebee’s needs.

Posted by Max on Jan 9, 2017 8:59:43 AM
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Topics: Knowledge, Infographic, New Business Pitch

The Silent Majority Speaks - How we could have predicted the 2016 US presidential election


Last week, together with other members of the data science team at Cubeyou, we finalized a new version of our interest algorithm. The algorithm analyzes posts, likes, interactions and reactions of several million social media users across numerous pages of brands, media, organizations and famous people, and produces a distribution of interests for each user.

Posted by Max on Dec 20, 2016 6:54:01 AM
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Topics: Knowledge, Infographic, New Business Pitch

Pitch Brief: Whole Foods & The Millennial Foodie


Whole Foods, the upscale grocery store chain, just launched a media agency review – a common occurrence when a brand experiences an entire year of declining sales. Sales at Whole Foods have been slowly, yet steadily, decreasing, like so much kombucha dribbling out of a leaky bottle. The trouble? In a way, it’s that Whole Foods marketing has been too successful.

Posted by Max on Dec 6, 2016 3:00:00 AM
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Topics: Knowledge, Infographic, New Business Pitch

Pitch Brief: Mattel (May the Force be with you, Millennial Moms)

Mattel is conducting a media agency review for both media planning and media buying, which is pretty exciting considering there isn’t a child alive who doesn’t own a Mattel toy of some kind. They own everything, from American Girl to Ninja Turtles – but lately, they’ve been making the most money off of the interstellar cash cow: Star Wars.

Posted by Max on Nov 22, 2016 2:04:53 AM
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Topics: Knowledge, Infographic, New Business Pitch

Pitch Brief: Chipotle Looks for a New Agency to Freshen Up its Image

Chipotle’s advertising has frequently walked the line of being just a bit dirty. Its turgid burritos stand five feet tall above freeway off-ramps, eliciting mouthwatering responses without even showing a sliver of a flour tortilla – an almost burlesque-like feat of marketing. 

Posted by Max on Nov 8, 2016 2:36:21 AM
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Topics: Knowledge, Infographic, New Business Pitch

Pitch Brief: Lowe’s Takes on the Millennial Market

Lowe’s, the home improvement retail giant, has launched its first media agency review in more than a decade, and their recent marketing efforts may indicate why: They need to effectively reach the older millennial demographic.

Posted by Max on Oct 25, 2016 1:41:40 AM
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Topics: Knowledge, Infographic, New Business Pitch

Pepsi Has an Upcoming Agency Review, but the Real Question is: Who’s still drinking soda?


PepsiCo doesn’t just sell soda - it’s a multi-billion dollar global conglomerate that includes brands like Tostitos, Quaker Oats, and Aunt Jemima. But in their digital agency review for the Pepsi brand in North America, you can bet that agencies who understand how to sell soda will rise to the top like so many carbonation bubbles.

Posted by Max on Oct 12, 2016 2:30:00 AM
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Topics: Knowledge, Infographic, New Business Pitch

5 Ways a Kick-Ass Marketing Team Used Cubeyou Data in its Pitch

At Cubeyou, we provide the raw data. A lot of raw data. And we love nothing more than to watch a brilliant marketing team take that data and transform it into a winning pitch.

Posted by Helen on Oct 4, 2016 7:00:00 AM
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Topics: Knowledge, Customer Analysis, HowTo

Meet the Fast Food Chicken Consumers – Can KFC Re-Colonelize Them?


Crispy, salty, and crunchy in all the right places, fried chicken is one of the great American comfort foods. Unsurprisingly, fast food chains have been springing up for more than 70 years to serve the chicken-loving public.

Posted by Max on Sep 28, 2016 2:20:00 AM
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Topics: Knowledge, Infographic, New Business Pitch

Meet the Millennial Craft Beer Lovers - Does Shock Top Have a Chance?

Our new Pitch Brief for Shock Top combines with an in-depth look into the minds (and refrigerators) of Millennial Craft Beer Lovers. The question is: Can the Anheuser-Busch brand win them over?

Posted by Max on Sep 8, 2016 3:30:00 AM
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Topics: Knowledge, Infographic, New Business Pitch

Meet the Female Runners: They're Going Places


Female runners are a committed bunch. They’re the ones jogging on the roadside at 5am before work. They’re on the trail every weekend. They don’t consider it a good day unless their running shoes have met the pavement.

Posted by Max on Aug 3, 2016 3:00:00 AM
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Topics: Knowledge, Infographic, New Business Pitch

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