Applebee’s Neighborhood Grill and Bar has been in a prolonged sales slump for five consecutive quarters, which must have hit the casual dining giant hard, considering its previous five consecutive quarters of gains that ended abruptly in mid-2015. After less than a year of working with Barkley, the brand is searching for a new creative agency – an ironic move considering that Barkley’s tagline is “We Future-Proof Brands.” And future-proofing is exactly what Applebee’s needs.
Last week, together with other members of the data science team at Cubeyou, we finalized a new version of our interest algorithm. The algorithm analyzes posts, likes, interactions and reactions of several million social media users across numerous pages of brands, media, organizations and famous people, and produces a distribution of interests for each user.
Whole Foods, the upscale grocery store chain, just launched a media agency review – a common occurrence when a brand experiences an entire year of declining sales. Sales at Whole Foods have been slowly, yet steadily, decreasing, like so much kombucha dribbling out of a leaky bottle. The trouble? In a way, it’s that Whole Foods marketing has been too successful.
Mattel is conducting a media agency review for both media planning and media buying, which is pretty exciting considering there isn’t a child alive who doesn’t own a Mattel toy of some kind. They own everything, from American Girl to Ninja Turtles – but lately, they’ve been making the most money off of the interstellar cash cow: Star Wars.
Chipotle’s advertising has frequently walked the line of being just a bit dirty. Its turgid burritos stand five feet tall above freeway off-ramps, eliciting mouthwatering responses without even showing a sliver of a flour tortilla – an almost burlesque-like feat of marketing.
Lowe’s, the home improvement retail giant, has launched its first media agency review in more than a decade, and their recent marketing efforts may indicate why: They need to effectively reach the older millennial demographic.
PepsiCo doesn’t just sell soda - it’s a multi-billion dollar global conglomerate that includes brands like Tostitos, Quaker Oats, and Aunt Jemima. But in their digital agency review for the Pepsi brand in North America, you can bet that agencies who understand how to sell soda will rise to the top like so many carbonation bubbles.
At Cubeyou, we provide the raw data. A lot of raw data. And we love nothing more than to watch a brilliant marketing team take that data and transform it into a winning pitch.
Crispy, salty, and crunchy in all the right places, fried chicken is one of the great American comfort foods. Unsurprisingly, fast food chains have been springing up for more than 70 years to serve the chicken-loving public. Chick-fil-A, Raising Cane’s, Zaxby’s, Bojangles’ Famous, El Pollo Loco, Buffalo Wild Wings, Wingstop, Boston Market, Popeyes, Church’s Chicken – they all have their own take on serving the bird, but they all have one thing in common.
Our new Pitch Brief for Shock Top combines with an in-depth look into the minds (and refrigerators) of Millennial Craft Beer Lovers. The question is: Can the Anheuser-Busch brand win them over?
Female runners are a committed bunch. They’re the ones jogging on the roadside at 5am before work. They’re on the trail every weekend. They don’t consider it a good day unless their running shoes have met the pavement.
No robot servants to make the beds. No in-home push-button vending machines. No conveyor belt aided morning routines. In many ways, The Jetsons set us up for a lifetime of disappointment.
Millennials have the reputation as gaming grownups – adults who, taking a break from “adulting,” turn to computer games and video games, which were formerly provinces of children and guys living in their parents’ basements (who are also, likely, Millennials).
What can’t you do with a smart phone anymore? I can use mine to turn on every radio in my house (synchronized to my favorite Pandora station), control my thermostat, and even turn on outdoor lighting via wifi. These little pocket ‘puters never stop learning new tricks, and the latest is to take the place of your credit card.
They say the way to a man’s heart is through his stomach. We haven’t looked into it (yet), but one thing we know for sure: The way to a woman’s heart is through her pet.