CUSTOMER INSIGHTS BLOG

Pitch Brief: Papa John’s Might Want to Pitch the Ladies

Papa John’s Pizza is looking for a new creative partner, and whether or not you’re one of the ten agencies Chief Marketing Officer Brandon Rhoten contacted, if you have a pizza-loving customer base, this pitch brief may be of interest.

Posted by Max on Oct 9, 2017 6:59:23 AM
Read More

Topics: Knowledge, Infographic, New Business Pitch

AMAZON’S LOOKING FOR MEDIA HELP TO WIN GAME OF HOMES

When Amazon took over Whole Foods in the summer of 2017, a whole new segment of people opened their eyes to the brave new world that is Amazon’s oyster (now on sale for $2.95!). In its bid to win every type of product and entertainment-related business on a global scale, Amazon’s growth is nothing short of epic.

Posted by Max on Sep 25, 2017 10:29:00 AM
Read More

Topics: Knowledge, Infographic, New Business Pitch

LENOVO: How does a tech giant tell a cohesive brand story?

Lenovo has been called “the most successful of China’s technology companies in a global context,” and at last count, was worth $43bn. They’ve been acquiring IBM’s PC business and server business, along with Motorola Mobility, and developing brands like Moto, Thinkpad and Yoga. But when you’re doing so many things on many diversified fronts, your brand story can get spread too thin.

Posted by Max on Sep 13, 2017 6:27:09 AM
Read More

Topics: Knowledge, Infographic, New Business Pitch

Subway Meets Millennials Hungry for Healthy Fast Food

Unlike most other fast food chains, Subway doesn’t target young men who are unfathomably able to down entire buckets of chicken and absorb multiple BBQ bacon cheeseburgers without showing any ill effects. Subway has, at least for the past two decades, been the fast food chain for the health conscious.

That has not changed.

Posted by Max on Aug 21, 2017 4:00:00 PM
Read More

Topics: Knowledge, Infographic, New Business Pitch

Deli Meat Dealers Dietz & Watson Look for a Larger Slice of Market

In 1971, 1 percent of the U.S. population described themselves as vegetarians. According to Vegetarian Times, that number has more than tripled, which still isn’t an alarming number to meat industries at 3.2 percent. 

Posted by Max on Aug 4, 2017 8:18:36 AM
Read More

Topics: Knowledge, Infographic, New Business Pitch

How To Find the Right Influencer

2016 will be remembered as the year in which Influencer Marketing went mainstream.
According to a survey published by Linqia, including responses from 170 marketers across a variety of industries, 86% of marketers used this channel to expand brand reach in three significant ways:

Posted by Max on Aug 3, 2017 6:42:10 AM
Read More

Topics: Knowledge, Infographic, Vertical Insights

LEGO’s Evolution meets Generation Z

Sixty-three percent of American shoppers agree: Toys aren’t just for kids - they can be for adults too. One group of young adults, in particular, may be the next target of LEGO, the building-block game and (increasingly) multimedia powerhouse.

Posted by Max on Jul 18, 2017 2:13:00 AM
Read More

Topics: Knowledge, Infographic, New Business Pitch

Don’t Put Guys in a Box – Uniqlo’s Fast Fashion Has Men in Mind

Fast fashion is a huge industry built around the concept of reproducing the season’s hottest trends as quickly and as cheaply as possible, and getting them to market. The focus is on speed and profit, not necessarily quality. And the target audience is, by and large, women.

Posted by Max on Jun 27, 2017 2:03:00 AM
Read More

Topics: Knowledge, Infographic, New Business Pitch

Airbnb Needs a New Direction – The Compass Points to Millennial Business Travelers

Airbnb, the online marketplace for short-term private rentals, has launched a global creative advertising review to help them achieve their next phase of growth – and they’ve been growing quickly. Tapping the market of budget and quality-conscious travelers, Airbnb properties have been successfully luring away travelers from hotels. HVS, a hospitality consulting firm, estimated a loss of $450 Million in direct revenues per year, all because of Airbnb.

Posted by Max on May 30, 2017 2:51:38 AM
Read More

Topics: Knowledge, Infographic, New Business Pitch

Fage Yogurt Pitch Brief & The Surprising Places to Find Yogurt-Lovers

Fage is a brand of Greek yogurt sold in health food stores (in fact, it’s the second-biggest Greek yogurt company in the U.S.).  If you haven’t heard of Fage, it’s probably because you buy Chobani – its primary competitor. Recently, Fage broke with its former creative agency, MullenLowe, which handled creative, digital, social, media planning and buying, brand strategy and public relations.

Posted by Max on May 11, 2017 3:04:56 AM
Read More

Topics: Knowledge, Infographic, New Business Pitch

Bud Sales are Slipping, Spurring an Agency Review – Could the Hispanic Market be the Solution?

Budweiser and Bud Light are not just global beer brands, they are the two largest global beer brands. And sales have been sliding down – at least among American consumers.

Posted by Max on Apr 26, 2017 4:01:30 AM
Read More

Topics: Knowledge, Infographic, New Business Pitch

Can MINI Find its Match in Millennial Creatives?

MINI, the BMW-owned company that makes Mini-Coopers and less-mini Coopers (they come in all sizes now), has parted ways with their creative agency BSSP. Their agency review is happening now, causing us to take a closer look at their marketing, current customers, and the customers they should be targeting next.

Posted by Max on Mar 29, 2017 3:25:20 AM
Read More

Topics: Knowledge, Infographic, New Business Pitch

Millennial Hispanics Might be the Key to Sprint’s Comeback

Verizon is king of the wireless market, holding just shy of 35% of market share. AT&T is nipping at its heels at 32%. T-Mobile is about half of that, and in this bar-chart family picture, Sprint looks like the baby of the bunch.

Posted by Max on Jan 30, 2017 3:00:00 AM
Read More

Topics: Knowledge, Infographic, New Business Pitch

Applebee’s Slump Prompts Agency Change (Again)

Applebee’s Neighborhood Grill and Bar has been in a prolonged sales slump for five consecutive quarters, which must have hit the casual dining giant hard, considering its previous five consecutive quarters of gains that ended abruptly in mid-2015. After less than a year of working with Barkley, the brand is searching for a new creative agency – an ironic move considering that Barkley’s tagline is “We Future-Proof Brands.” And future-proofing is exactly what Applebee’s needs.

Posted by Max on Jan 9, 2017 8:59:43 AM
Read More

Topics: Knowledge, Infographic, New Business Pitch

The Silent Majority Speaks - How we could have predicted the 2016 US presidential election


Last week, together with other members of the data science team at Cubeyou, we finalized a new version of our interest algorithm. The algorithm analyzes posts, likes, interactions and reactions of several million social media users across numerous pages of brands, media, organizations and famous people, and produces a distribution of interests for each user.

Posted by Max on Dec 20, 2016 6:54:01 AM
Read More

Topics: Knowledge, Infographic, New Business Pitch

New Business Pitch Alert

Notifies Marketing Agencies when a new business pitch is up

SIGN UP FREE